Education Sales Manager

Connecting Education; Northampton; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player in EdTech seeks a dynamic Recruitment Director to lead their sales strategy. This role involves motivating a talented sales team to reach ambitious revenue targets while ensuring customer satisfaction. With a commitment to improving children's literacy through innovative software, this company offers a supportive environment focused on professional growth and community impact. Join a team that values its employees and is dedicated to making a difference in education. If you're passionate about sales and education, this is your chance to shine!

Benefits

28 days holiday + bank holidays

Company pension

Opportunity to own the department

Involvement with local charity work

Job security

Personal days off

Focus on carbon neutrality

Qualifications

• Strong understanding of educational market and legislation.
• Proven experience as a sales manager or leader in sales.

Responsibilities

• Lead the UK sales team to achieve maximum revenue.
• Develop and implement strategic sales plans for growth.

Skills

Sales Leadership

SPIN-based Sales Strategies

Coaching and Mentoring

CRM Proficiency

Commercial Awareness

Conflict Resolution

Communication Skills

Presentation Skills

Education

Education Background

Experience in Educational Sales

Tools

Dynamics CRM

MS Office

Job description

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Recruitment Director | Connecting education sector organisations with exceptional talent

Are you an experienced EdTech Sales Leader? Do you have a history of leading sales teams to achieve revenue targets? Are you passionate about delivering positive outcomes for children? This might be the role for you!

The company

Based in Northampton, our client is an Education Technology company that produces award-winning reading and writing support software for children of all ages and abilities.

Hailed as ‘the gold standard of literacy software,’ their products are used in thousands of schools worldwide, supporting learners with dyslexia, learning difficulties, physical disabilities, and other special educational needs.

The company has been trading since 1991, is active in 23 countries, and has won 12 prestigious awards. It has moved to a SaaS model and is on a significant growth curve.

The role

You’ll be responsible for leading the implementation of the company’s sales strategy in the UK. This will involve achieving the maximum possible revenue while maintaining the values of a company that really cares about its customers and its products.

Key objectives:

• Lead and motivate the UK sales team to achieve maximum revenue.
• Coach and mentor the team on SPIN-based sales strategies and account management.
• Drive the effective use of their CRM to track and manage opportunities.
• Ensure customer enquiries are handled efficiently, ensuring customer satisfaction and maximum sales opportunities.

Day-to-day includes:

• Develop and implement strategic sales plans to accommodate company goals and expand the customer base.
• Build and maintain strong, long-lasting customer relationships by partnering with them and understanding their needs.
• Line manage, lead, motivate, and review the UK sales team.
• Coach and mentor the UK sales team on using SPIN-based sales strategies to meet sales targets for new and renewal business.
• Coach the UK sales team on strategies for successful account management.
• Ensure that Group/Board strategies and directives are effectively disseminated to the UK sales team.
• Awareness of, reaction to, and team awareness raising of market fluctuations and opportunities, including local funding across all countries in the UK.
• Drive the effective use of the Dynamics CRM across the sales team to track and manage Opportunities in line with sales targets.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Hire and train new team members, ensuring they are well-equipped to meet sales targets.
• Support the directors in any other projects as requested.

The package

• Competitive base salary + bonus
• An opportunity to own the department and make it your own with improvement and growth in mind
• 28 days holiday + bank holidays + 3 personal days when needed, i.e., for a duvet day – we all need one sometimes!
• Company goal to become carbon-neutral
• Lots of involvement with local charity work
• Building and growing products that make a real difference in children’s lives
• Excellent employee retention – lots of people have been with the business for several years
• Very secure – no scare or job risk from the potential recession
• Company pension

To be successful, you will…

• Have a good understanding and knowledge of the educational environment, market and legislative developments.
• Have an education background or experience in educational sales
• Have proven experience as a sales manager or in a leadership role within sales
• Be experienced in selling to schools, ideally educational technology.
• Have a demonstrated ability to motivate and lead a team
• Have excellent commercial awareness
• Have initiative, resilience and tenacity
• Have strong coaching and mentoring skills.
• Be proficient with CRM and MS Office.
• Be team-focused
• Be able to plan and execute effective strategies
• Be comfortable with conflict resolution
• Have excellent verbal and written communication skills
• Have outstanding presentation and demonstration skills

Apply!

If you’re a driven and ambitious sales leader with a passion for education, apply now!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales, Business Development, and Management

Industries

• E-Learning Providers
• Primary and Secondary Education
• Education