EdTech Sales Manager

S Knights Recruitment; Manchester; Hybrid; GBP 30,000 - 36,000; Full time

Benefits offered by this job

Hybrid working

Career progression

Learning and development

Job summary

S Knights Recruitment presents a Business Development Manager role focused on EdTech and education sectors in Lancaster. The position combines new business development with account growth, engaging schools, colleges and local authorities in a consultative sales approach.

You will own regional opportunities, manage the full sales cycle, and collaborate with Marketing and Product teams to drive adoption of digital learning solutions. Strong relationship-building is essential.

Qualifications

• Proven experience in Business Development, B2B Sales or Education Sales.
• Track record of achieving targets in sales roles.
• Strong relationship-building with senior stakeholders.
• Experience selling EdTech, SaaS or digital learning solutions.

Responsibilities

• Develop a regional business development strategy to drive sustainable sales growth.
• Identify and pursue new business opportunities through prospecting and consultative selling.
• Build relationships with schools, colleges, training providers and councils.
• Deliver product demonstrations and presentations to decision-makers.
• Manage full sales cycle from lead to contract negotiation.
• Grow existing accounts through upselling and cross‑selling.
• Maintain accurate CRM pipeline and provide sales forecasts.

Skills

Business development

B2B sales

Account management

Education sales

EdTech knowledge

UK travel

CRM familiarity

Tools

CRM systems

Job description

Business Development Manager – EdTech & Education

Location: Lancaster – Hybrid (3 days office, 2 days home including Fridays)

Salary: £30,000 – £36,000 + Generous Bonus

Contract: Full-time | Permanent

The Opportunity

Are you a Business Development Manager, Education Sales Manager, Account Manager or EdTech Sales professional looking for an opportunity to develop new business within the education technology sector?

This role offers the opportunity to take ownership of a regional territory, build relationships with education decision-makers and introduce innovative EdTech, digital learning and education software solutions to new and existing customers.

You’ll combine consultative sales, new business development and account growth, working with schools, colleges, training providers, Multi-Academy Trusts, local authorities and education partners.

About the Organisation

Our client operates across the Education Technology and Awarding Organisation sectors, providing digital learning solutions, literacy and numeracy software, qualifications and educational services.

Working with education organisations in the UK and internationally, the organisation uses technology and innovative products to support learning and learner outcomes.

The Role

As Business Development Manager, you'll be responsible for developing commercial opportunities across your allocated territory and growing relationships with education customers.

• Develop and deliver a regional business development strategy to achieve sustainable sales growth.
• Identify new business opportunities through prospecting, networking, referrals, inbound enquiries and consultative selling.
• Build relationships with senior decision-makers across schools, colleges, training providers, local authorities and education organisations.
• Promote EdTech solutions, digital learning platforms, literacy and numeracy software and wider educational services.
• Manage the full sales cycle from lead generation and discovery through demonstrations, proposals, negotiation and contract agreement.
• Grow existing customer accounts through upselling, cross‑selling and strategic account development.
• Deliver engaging virtual and face‑to‑face product demonstrations and presentations.
• Attend exhibitions, conferences and relevant education sector networking events.
• Maintain an accurate CRM pipeline and provide reliable sales forecasts and performance updates.
• Use market intelligence and customer insight to identify new opportunities and emerging sector requirements.
• Work collaboratively with Marketing, Customer Experience, Product Development and commercial teams.
• Provide customer and market feedback to support product development, innovation and commercial strategy.

The Ideal Candidate

• Proven experience in Business Development, B2B Sales, Account Management or Education Sales with a track record of achieving targets.
• Strong relationship-building skills with confidence engaging senior stakeholders and decision-makers.
• Experience generating new business while developing and growing existing customer accounts.
• Confident managing sales pipelines, CRM systems and a regional territory.
• Strong consultative selling, presentation, negotiation and communication skills.
• Commercially driven, proactive and motivated by identifying opportunities and solving customer challenges.
• Highly organised with the ability to manage multiple priorities and work independently.
• Experience within EdTech, SaaS, Education Technology, education software or digital learning would be advantageous.
• Knowledge of the UK education sector, including schools, colleges, MATs, training providers or local authorities, would be desirable.
• Experience with education procurement, tenders, frameworks or public sector sales would be advantageous.
• Willingness to travel throughout the UK, including occasional overnight stays, and attend the Lancaster office as required.

Why Apply?

• £30,000 – £36,000 salary plus generous bonus.
• Hybrid working with 3 days in the Lancaster office and 2 days from home.
• Opportunity to develop business across the growing Education Technology sector.
• Combination of new business development, consultative sales and account growth.
• Work with schools, colleges, training providers and wider education organisations.
• Ongoing learning, professional development and career progression opportunities.