Senior Digital Marketer

JR United Kingdom; United Kingdom; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking dental group as a Senior Digital Marketing Specialist, where your expertise will drive digital growth and enhance patient acquisition strategies. In this pivotal role, you will plan and execute full-funnel marketing campaigns, manage SEO strategies, and create engaging content that resonates with our audience. Collaborate with a dynamic team dedicated to innovation and excellence, while enjoying professional development opportunities and a competitive salary package. Your contributions will have a direct impact on our community presence and patient experience, making this a truly rewarding position.

Benefits

Professional Development Opportunities

Generous Bonus Package

Friendly Work Environment

Patient-Focused Culture

Collaborative Team Atmosphere

Qualifications

• 5-7+ years of experience in hands-on digital marketing.
• Strong background in lead generation and brand growth.

Responsibilities

• Plan and optimise full-funnel campaigns on Google Ads and Meta.
• Develop and manage comprehensive SEO strategies.

Skills

Digital Marketing

Lead Generation

SEO

Google Ads

Meta Ads

Data Analysis

Content Creation

Website Management

Education

Degree in Marketing

Degree in Business

Tools

Google Analytics (GA4)

Google Search Console

WordPress

Job description

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Mitechz Ltd is the dedicated in-house marketing powerhouse behind the growth of three premium dental clinics across Yorkshire. We are committed to delivering outstanding marketing strategies that translate into real-world results: growing our clinics, enhancing patient experience, and strengthening our community presence.

We’re looking for an experienced Senior Digital Marketing Specialist to drive digital growth, lead patient acquisition strategies, and ensure seamless conversion from first enquiry to booked appointment.

What You’ll Be Doing

• Paid Advertising: Plan, launch, and optimise full-funnel campaigns on Google Ads and Meta (Facebook & Instagram), focused on lead generation, patient acquisition, and strong ROI.
• Brand Development: Create and execute a cohesive online brand strategy, ensuring consistency and enhancing visibility across all digital channels.
• Website Management: Maintain and update our WordPress websites to be user-friendly, SEO-optimised, and reflective of our brand messaging.
• SEO Implementation: Develop and manage comprehensive SEO strategies (technical, on-page, and off-page) to boost organic rankings and website traffic.
• Content Creation: Produce engaging digital content for websites, email newsletters, and social media to grow our audience and support campaign goals.
• Lead Handling: Respond promptly and professionally to patient enquiries (via forms, social media, email, and phone), guiding leads through to booked appointments and coordinating with clinic reception teams.
• Data-Driven Optimisation: Monitor, analyse, and report performance using Google Analytics (GA4), Google Search Console, and other key tools to refine marketing efforts.

What We’re Looking For

• Experience: 5–7+ years in hands-on digital marketing, with a strong background in lead generation and brand growth.
• Technical Skills:
• Expertise in Google Ads and Meta Ads management, including A/B testing, budget handling, and campaign optimisation.
• Deep understanding of SEO best practices and a proven track record of improving rankings and traffic.
• Proficiency with WordPress CMS and SEO tools/plugins.
• Strong data interpretation skills using GA4, Search Console, and other analytics platforms.
• Personal Qualities:
• Confident, clear communicator with excellent professional manners when dealing with patients.
• Highly organised, self-motivated, and capable of managing multiple projects independently.
• Education: Degree in Marketing, Business, or a related field preferred.
• Bonus: Certifications in Google Ads, Google Analytics, or SEO.

Why Join Us?

• Play a pivotal role in a growing dental group where your expertise has a direct and visible impact.
• Join a forward-thinking, collaborative team that values creativity, innovation, and results.
• Benefit from professional development opportunities and continuous learning support.
• Enjoy working in a friendly, patient-focused environment that prioritises excellence.
• Receive a competitive salary plus a generous bonus package, including: