Ecommerce Manager

Better Placed; West Yorkshire; On-site; GBP 48,000 - 64,000; Full time

Job summary

Better Placed is seeking an Ecommerce Trading & Merchandising Manager (Shopify) to own trading and merchandising across the brand. The role is hands-on with a real voice to affect on-site performance and customer experience.

You will build and refine merchandising processes, coordinating product, pricing and promotions to drive commercial results, reporting into the Head of Ecommerce. Strong Shopify experience required.

Qualifications

• Proven Shopify experience, ideally Shopify Plus.
• Strong understanding of conversion rate optimization, AOV and ecommerce performance.
• Experience managing product pages, collections, navigation and promotions with data interpretation.
• Proficient in Excel or Google Sheets.

Responsibilities

• Manage the Shopify website layout, navigation, collections and product rankings.
• Build structured product launches and implement cross-selling, upselling and bundles.
• Improve onsite customer experience to boost conversion and revenue.
• Support trading calendar and promotions analysis for performance improvements.
• Monitor revenue, AOV, margin, stock and sell-through.
• Analyze customer behaviour and merchandising performance to inform trading.
• Coordinate photography, CGI, and video assets for product presentation.

Skills

Shopify experience

CRO & AOV focus

Product pages & collections

Promotions & merchandising

Excel/Sheets proficiency

Tools

Shopify Plus

Job description

Ecommerce Trading & Merchandising Manager (Shopify)

Ecommerce Retail | Lifestyle

Shopify Platform

We're delighted to be partnering with this ambitious ecommerce retailer as they enter an exciting new phase of growth. Having established a successful and sustainable business, the company is now investing in the people, structure and capability needed to scale to the next level.

This is an exciting opportunity for an experienced Ecommerce specialist with strong Shopify experience to take ownership of trading and merchandising across the brand, with real scope to influence the customer experience and wider commercial growth.

This is a hands-on role where you'll have a genuine voice, making practical changes to improve onsite performance, customer experience and conversion.

You'll help build and develop the brand's merchandising processes, bringing together product, pricing, promotions and website presentation to drive commercial performance.

Role reports into Head of Ecommerce.

Key Responsibilities include:

• Manage the Shopify website, overseeing the presentation and organisation of product ranges, homepage, collection pages, navigation, filters and product rankings.
• Build a structured product launch process and develop cross-selling, upselling, product bundling and recommendation opportunities.
• Manage the end-to-end customer experience across desktop and mobile, identifying opportunities to improve conversion through stronger onsite experience and product presentation.
• Support the continued development of the trading and promotional calendar, analysing performance and identifying opportunities for improvement.
• Monitor revenue, conversion rate, average order value, margin, stock availability and sell-through.
• Analyse customer behaviour, product searches and merchandising performance to inform trading decisions.
• Coordinate photography, lifestyle shoots, CGI, product renders and video production.

Key Skills & Experience:

• Strong experience working with Shopify, ideally Shopify Plus.
• Strong understanding of conversion rate, average order value and wider ecommerce performance.
• Experience managing product pages, collections, navigation and promotions, with the ability to interpret product and sales data.
• Strong Excel or Google Sheets capability.