Ecommerce Marketing Manager

The Candidate Recruitment Agency; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

The Candidate Recruitment Agency is looking for a hands-on Marketing Manager to own marketing execution and help drive UK and European growth. You’ll move between strategy, creative and execution, working closely with the founder and external partners with real ownership over the brand and growth.

Responsibilities include owning the brand across channels, managing Shopify and conversion funnel, planning organic content, and leading paid media briefs.

Qualifications

• Hands-on marketer with experience building and executing brand marketing.
• Experience creating content, campaigns and marketing assets.
• Strong project management and organisational skills.
• Experience managing PPC agencies across Meta and Google.
• Shopify/eCommerce experience.
• Strong copywriting across ads, website, email and social.
• Comfortable with photography and short-form video.
• Able to manage agencies, freelancers and external partners.

Responsibilities

• Own the brand across all customer-facing channels.
• Manage and improve the Shopify website, landing pages and conversion funnel.
• Plan, create and publish organic social content.
• Own creative strategy and briefs for paid acquisition.
• Manage external paid media and marketplace agencies.
• Write copy for ads, email, website, campaigns and product launches.
• Lead product and campaign launches from idea to execution.
• Build influencer, affiliate and ambassador campaigns.
• Coordinate photography, video and ongoing content production.
• Own email marketing and retention activity.
• Track revenue, CAC, conversion, retention and channel performance.
• Identify and execute opportunities to improve growth.
• Recruit and manage a junior marketing / creative team member.
• Manage freelancers, agencies and external creative partners.

Skills

Creative eye

Hands-on marketing

Content creation

Brand marketing

Shopify/eCommerce

PPC management

CRM/email marketing

Copywriting

Data-driven marketing

Team management

Tools

Shopify

Google Ads

Meta Ads

CRM platforms

Email marketing tools

Figma

Adobe Creative Suite

Job description

A fast-growing consumer brand is looking for a hands-on Marketing Manager to own marketing execution and help drive UK and European growth.

This is a broad role for someone who can move between strategy, creative and execution. You’ll work closely with the founder and external partners, with real ownership over the brand and growth.

Responsibilities

• Own the brand across all customer-facing channels.
• Manage and improve the Shopify website, landing pages and conversion funnel.
• Plan, create and publish organic social content.
• Own creative strategy and briefs for paid acquisition.
• Manage external paid media and marketplace agencies.
• Write copy for ads, email, website, campaigns and product launches.
• Create and manage digital, print, retail and campaign assets.
• Lead product and campaign launches from idea to execution.
• Build influencer, affiliate and ambassador campaigns.
• Coordinate photography, video and ongoing content production.
• Build a repeatable content creation process.
• Own email marketing and retention activity.
• Track revenue, CAC, conversion, retention and channel performance.
• Identify and execute opportunities to improve growth.
• Recruit and manage a junior marketing / creative team member.
• Manage freelancers, agencies and external creative partners.
• Work closely with the founder and wider team on commercial priorities.

Required Skills & Experience

• Strong creative and design eye with good visual judgement.
• Hands-on experience building and executing marketing for a brand — either within a business or your own brand.
• Experience creating content, campaigns and marketing assets yourself.
• Highly organised with strong project management skills.
• Experience managing PPC agencies across Meta and Google.
• Experience managing CRM / email agencies and understanding performance.
• Shopify and eCommerce experience.
• Strong copywriting skills across ads, website, email and social.
• Comfortable with basic photography and short-form video.
• Able to manage agencies, freelancers and external partners effectively.
• Comfortable using data to make marketing decisions.
• Strong commercial understanding of eCommerce and customer acquisition.
• Figma / Adobe experience preferred.
• Comfortable using AI tools to improve marketing execution.
• Marketplace experience is a plus.
• Consumer, wellness, food & beverage or technology experience is a plus.

The Person

• Hands-on and happy doing the work yourself.
• Commercially minded.
• Creative with strong attention to detail.
• Fast-moving and comfortable testing.
• Able to switch between strategy and execution.
• Takes ownership and doesn't need hand-holding.
• Comfortable in a growing, entrepreneurial business.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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