E-Commerce Manager

ripple; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

Ripple is looking for an E-commerce Manager in Camden Town, UK, responsible for owning the Shopify ecosystem end-to-end. You will optimize site performance, manage external developers, and ensure a flawless, conversion-optimized experience across both ripple+ and Droplet. Key responsibilities include executing e-commerce strategies, running site audits, and maintaining performance reporting. Ideal candidates have 3+ years in DTC e-commerce and strong expertise in Shopify.

Qualifications

• 3+ years in DTC e-commerce, with deep hands-on Shopify experience.
• Proven CRO and structured experimentation experience.
• Experience managing sites across multiple regions.

Responsibilities

• Own end-to-end site performance across all Shopify storefronts.
• Define and execute e-commerce strategy by category, campaign, and traffic source.
• Run regular full-site audits to identify and resolve UX friction.

Skills

DTC e-commerce experience

Shopify expertise

CRO and structured experimentation

Analytics and attribution

Attention to detail

Job description

The Role

As E-commerce Manager, you will own our Shopify ecosystem end‑to‑end. You are responsible for making our sites fast, flawless, conversion‑optimised, and continuously improving across both ripple+ and Droplet.

You’ll work closely with Performance Marketing, Retention Marketing, and Creative teams and manage external developers to turn traffic into revenue while maintaining an extremely high standard of execution across every touchpoint.

This is a detail‑obsessed, ownership‑first role. Ideas matter here, but execution matters more.

Key Responsibilities

• Own end‑to‑end site performance across all Shopify storefronts (US and UK), ensuring best‑in‑class UX, site speed, and conversion across both ripple+ and Droplet
• Define and execute e‑commerce strategy by category, campaign, and traffic source — tailoring site experience, merchandising, and landing pages in close partnership with marketing
• Run regular full‑site audits to identify and resolve UX friction, checkout issues, tracking gaps, and mobile vs. desktop inconsistencies; maintain documentation and QA checklists
• Own end‑to‑end delivery of site builds and rebuilds, acting as internal lead across designers, developers, and stakeholders to ship on time, on brief, and with zero critical issues
• Lead CRO across all sites through structured testing of landing pages, PDPs, checkout flows, and traffic‑source funnels using A/B and multivariate frameworks
• Own the implementation and ongoing management of e‑commerce software, CRO tools, analytics, tracking, and personalisation solutions — all cleanly integrated into Shopify
• Build and maintain performance reporting across conversion rate, AOV, revenue by site and region, and funnel and page‑level performance; translate data into clear actions and share regular updates with the marketing team and leadership

What We’re Looking For

• 3+ years in DTC e‑commerce, with deep hands‑on Shopify experience
• Proven CRO and structured experimentation experience
• Experience managing sites across multiple regions or storefronts
• Extremely high attention to detail — you catch things others miss
• Comfortable owning projects end‑to‑end with minimal hand‑holding
• Strong grasp of analytics, attribution, and what drives conversion

Reports Into

Co‑founders & Head of Performance & Digital