Ecommerce Manager

Growth & Company; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A well-established DTC brand is seeking an eCommerce Manager to enhance retention and performance marketing. This role involves managing daily eCommerce operations, collaborating with teams, and driving customer engagement through data-driven strategies. The ideal candidate should have experience with Klaviyo and a strong analytical mindset.

Qualifications

• Mid-level experience in eCommerce, ideally at a DTC brand.
• Strong experience with Klaviyo and lifecycle marketing.

Responsibilities

• Own email/SMS marketing strategy and execution.
• Collaborate with paid media teams to optimise digital campaigns.
• Track KPIs and translate data into actionable insights.

Skills

Data-Driven

Problem-Solving

Detail-Driven

Tools

Klaviyo

Job description

An exciting and well-established DTC brand is looking for a commercially-minded and data-driven eCommerce Manager to join their growing team. You’ll play a key role in owning retention, driving performance marketing initiatives and managing the day-to-day eCommerce operations, from merchandising to experimentation and optimisation.

Key Responsibilities

• Retention & Lifecycle Marketing: Own email/SMS marketing strategy and execution, managing campaigns, automated flows and newsletters. Use CRM tools like Klaviyo to drive customer retention, LTV and engagement.
• Performance Marketing Support: Collaborate with paid media teams and agencies to optimise digital campaigns and feed insights back into the customer journey.
• CRO & Testing: Develop hypotheses and run A/B tests across the site and customer touchpoints to optimise conversion and drive continuous improvement.
• BAU & Merchandising: Oversee the day-to-day eComm operations, including site merchandising, new product drops and content updates.
• Analytics & Insights: Track KPIs, report on performance and translate data into actionable insights. Quantify success across campaigns and initiatives.
• Subscription Experience: Manage and optimise subscription offerings and flows, understanding the nuance of driving long-term value through recurring revenue.
• Collaboration & Communication: Work cross-functionally with SEO, creative and product teams to ensure a unified and strategic digital presence.

What We're Looking For

• Mid-level experience in an eCommerce role, ideally at a DTC brand.
• Strong experience with Klaviyo and lifecycle marketing.
• Proven success in driving retention through email/SMS campaigns.
• Confident working with data, comfortable pulling reports, analysing trends and making decisions based on numbers.
• Detail-driven, curious and always digging into the 'why'.
• A natural problem-solver with a test-and-learn and commercial mindset.
• Hands-on experience with subscriptions is a big plus.

Location: Central London

Hybrid: 3 days in the office / 2 days wfh

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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