Marketing Director - MLM - Remote Working

Prosper Recruitment; United Kingdom; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Director to lead its Multi-Level Marketing initiatives. This role is pivotal in developing strategies that drive sales and enhance brand awareness. The ideal candidate will possess a strong background in MLM, with proven success in building vibrant distributor communities. You will work closely with cross-functional teams, empowering distributors through training and community engagement initiatives. Join this dynamic company and make a significant impact in the oral care and cosmetics industry while shaping the future of marketing strategies.

Qualifications

• 5-7 years of experience in a marketing role within an MLM company.
• Proven track record of driving successful MLM strategies.

Responsibilities

• Develop and implement a comprehensive MLM strategy for growth.
• Foster a thriving MLM culture and motivate distributors.

Skills

MLM Strategy Development

Market Analysis

Team Leadership

Communication Skills

Data Analysis

Education

Bachelor's degree in Marketing

MBA

Job description

Position: Marketing Director - MLM Implementation

Location: Head Office - Leeds - Remote Working

Reports to: Chief Executive Officer

Type: Full-Time

Salary Guide: Negotiable

Company Overview: Smile White is one of the UK's fastest-growing dental brands, transforming smiles with cutting-edge clear aligners and teeth whitening solutions that deliver results while prioritising customer satisfaction and community engagement. With a compelling growth plan over the next three years, we are looking to enhance our marketing efforts through the implementation of a robust Multi-Level Marketing (MLM) strategy. We are dedicated to creating a positive impact in the lives of our customers and distribution partners by empowering them with the best tools and products available.

Role Overview: The Marketing Director will be responsible for developing and implementing a comprehensive Multi-Level Marketing strategy aimed at supporting Smile White's ambitious growth plans. This role will focus on leveraging the MLM model to drive sales, enhance brand awareness, and foster a strong community among our independent distributors. The ideal candidate will have a proven track record in a similar role, demonstrating a successful history in building and nurturing an MLM culture.

Key Responsibilities:

Strategy Development:

• Design and implement a detailed Multi-Level Marketing strategy that aligns with Smile White's growth objectives for the next three years.
• Analyse market trends and competitors to identify unique opportunities within the MLM space for growth and customer engagement.

MLM Culture Building:

• Foster a thriving MLM culture within the organization that motivates distributors and promotes teamwork and success.
• Create effective communication plans that resonate with both current and potential distributors, ensuring alignment with company values and mission.

Training and Development:

• Develop and deliver training programs aimed at empowering distributors with the knowledge and skills necessary to succeed within the MLM framework.
• Establish mentorship programs that connect experienced leaders with newer distributors to drive engagement and retention.

Performance Tracking:

• Set and monitor key performance indicators (KPIs) for the MLM program, assessing effectiveness and making recommendations for continuous improvement.
• Provide regular reports to the executive team on MLM program performance and growth progress.

Cross-Functional Collaboration:

• Work closely with sales, product development, and customer service teams to ensure alignment and support for the MLM initiative.
• Collaborate with the marketing team to create promotional materials and campaigns tailored to MLM distributors and their networks.

Community Engagement:

• Develop and execute community-building initiatives that encourage distributor interaction and collaboration.
• Organise events, webinars, and conferences to promote networking and training opportunities for the MLM distributor community.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in a marketing role, specifically within a Multi-Level Marketing company.
• Proven track record of driving successful MLM strategies and fostering a strong MLM culture.
• Strong background in sales, brand management, and consumer engagement.
• Exceptional leadership and interpersonal skills, with a talent for motivating and inspiring teams.
• Excellent communication and presentation skills, both written and verbal.
• Data-driven mindset with the ability to analyse performance metrics and adapt strategies accordingly.

By joining Smile White, you will become part of a dynamic and forward-thinking company poised for growth in the oral care and cosmetics industry. You will have the opportunity to shape our marketing strategy and directly impact our success, working alongside a passionate team dedicated to empowering our customers and distributors alike. If you are a visionary leader with a strong background in Multi-Level Marketing, we would love to hear from you!

INDAF