Marketing Manager

Athena Care Homes (UK) Ltd; Basildon; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to develop and deliver a comprehensive marketing strategy. This role involves enhancing brand awareness, increasing occupancy, and supporting staff recruitment. You will collaborate with various teams to ensure a consistent brand presence while managing digital marketing, content creation, and events. This is a fantastic opportunity to make a significant impact in a family-run business that values care and compassion. If you are passionate about marketing and looking to grow in a supportive environment, this role is perfect for you.

Benefits

25 days of holiday plus bank holidays

Free Blue Light Card

Access to Blue Light discount platform

Refer a friend scheme

Fully comprehensive induction

Qualifications

• Proven experience in a marketing role, ideally within healthcare or hospitality.
• Strong knowledge of digital marketing and social media management.

Responsibilities

• Develop and implement a data-driven marketing strategy aligned with objectives.
• Manage and optimise the company website and social media channels.

Skills

Digital Marketing

Content Creation

Social Media Management

Brand Management

Education

Bachelor's degree in Marketing

CIM Level 4

Tools

Adobe Suite

Canva

Job description

As the Marketing Manager at Athena Care Homes, you will be responsible for developing and delivering a fully integrated marketing strategy that enhances brand awareness, increases occupancy across our care homes, supports staff recruitment, and promotes our values.

About Athena Care Homes

Athena Care Homes is an award-winning, family-owned business operating seven residential nursing homes in East Anglia where care and compassion run through to our very core.

At Athena, we celebrate everyone as an individual. Whether that’s delivering authentic care, supporting our team to make moments for our residents and their loved ones, or learning and growing together.

About The Role

Reporting to the CEO, the Marketing Manager will oversee digital marketing, content creation, advertising, events, internal communications, and brand management.

You’ll work closely with the Sales, Operations, Resourcing, and People Teams to align marketing efforts with business goals and ensure a consistent and compelling brand presence.

Salary

Competitive.

Shift Pattern

37.5 hours per week, Monday to Friday 9am to 5pm.

Location

This will be a central position, based in our Central Office in Laindon, Essex.

Key Duties & Responsibilities

1. Develop and implement an effective, data-driven marketing strategy aligned with organisational objectives.
2. Manage and optimise the company website, ensuring content is current, accessible, and reflective of our brand.
3. Oversee social media channels, creating engaging content to increase lead generation as well as engagement and reach.
4. Develop and oversee the creation of marketing collateral including brochures, leaflets, signage, and digital assets with Canva, Adobe Suite, and our external designer.
5. Champion our brand story, ensuring activity, communications, and homes’ events bring our values to life.

Training, Skills & Experience Required

1. Bachelor's degree in marketing, business, or a related field is advantageous but not essential.
2. CIM Level 4 or above is advantageous but not essential.
3. Proven experience in a marketing role, ideally within healthcare, hospitality, or another regulated multi-site service industry.
4. Strong knowledge of digital marketing, content creation, and social media management.

What We Can Offer

1. Fully comprehensive induction.
2. Competitive salary.
3. 25 days of holiday per year plus bank holidays.
4. Free Blue Light Card & access to the Blue Light discount platform.
5. Refer a friend scheme.

About Athena

Athena Care Homes is a family-run business with seven homes across East Anglia, including Peterborough, Cambridgeshire, Kings Lynn (West Norfolk), and Ipswich (Suffolk).

We aim to be the first choice for high-quality residential, nursing, and dementia care, leaving a positive legacy within our communities.

Our care homes are managed by passionate leaders, with dedicated care, clinical, hospitality, and activities teams providing exceptional care and experiences, achieving excellent outcomes for our residents.

We hold our values close to our hearts and ensure that team members understand their importance. We approach everything with thought and deliver with passion.

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