General Manager

Wallace Hind Selection LTD; Luton; On-site; GBP 70,000 - 80,000; Full time

Job summary

A leading company in heavy-duty equipment technology is seeking a commercially focused General Manager to lead sales and service operations in the UK. This field-based role involves managing a significant business segment, driving sales strategy, and enhancing customer engagement. The ideal candidate will have a strong sales leadership background, particularly in capital equipment, and will be responsible for overseeing a team to achieve revenue targets.

Benefits

Up to £25,000 Bonus

Car or Car Allowance

Pension

Private Healthcare including Dental and Optical

Life Assurance

Qualifications

• Proven success in sales and people leadership, preferably in capital equipment manufacturing.
• Experience across Vehicle Maintenance, Heavy Vehicles, Plant, Truck and Bus sectors.
• Managed sales budgets of £5-15 million.

Responsibilities

• Lead and develop UK Sales and Service teams to meet revenue targets.
• Set sales objectives and strategies, motivating the team.
• Conduct market analysis to identify competition and revenue opportunities.

Skills

Sales Leadership

Customer Relationship Management

Market Analysis

Job description

We are seeking a commercially focused General Manager to lead our sales and service operations in the UK. The ideal candidate will excel in building customer relationships and developing staff. This role is based in the Midlands with UK travel required, and experience in selling capital equipment and maintenance/service contracts is essential.

BASIC SALARY: £70,000 - £80,000

BENEFITS:

1. Up to £25,000 Bonus + additional company bonuses and accelerators
2. Car or Car Allowance
3. Pension
4. Private Healthcare including Dental and Optical
5. Life Assurance

LOCATION: Field-based role; flexibility to be based within 2 hours of Northampton.

COMMUTABLE LOCATIONS: Birmingham, Milton Keynes, Leicester, Luton, Oxford, Peterborough, Watford, Coventry

JOB DESCRIPTION: General Manager / Strategic Sales Manager in Industrial and Heavy Manufacturing sectors.

Reporting directly to the UK Managing Director, you will succeed a long-standing predecessor and have opportunities to influence change and enhance customer engagement. Managing a business segment with approximately £7m turnover, comprising £5m in equipment sales and £2m in service revenue, you will oversee 5 direct and 15 indirect reports across the UK.

KEY RESPONSIBILITIES:

• Lead and develop UK Sales and Service teams to meet revenue targets aligned with company goals.
• Set sales objectives and strategies, motivating the team accordingly.
• Oversee leadership functions including coaching, performance management, recruitment, and training.
• Manage and develop Key Account Managers / National Account Managers.
• Enhance the after-sales and service teams to maximize revenue and relevance.
• Report regularly on sales performance to senior management.
• Conduct market analysis to identify competition and revenue opportunities.

PERSON SPECIFICATION:

• Proven success in sales and people leadership, preferably in capital equipment manufacturing.
• Experience across Vehicle Maintenance, Heavy Vehicles, Plant, Truck and Bus, Off Highway, Military, Defence, Tram, or Rail sectors.
• Strong presence and influence to drive sales strategy and represent the company professionally.
• Managed sales budgets of £5-15 million.
• Experience selling both capital equipment and accompanying service offerings.

ABOUT THE COMPANY:

We are renowned globally for our heavy-duty equipment technology, specializing in design, manufacture, sales, installation, and maintenance. We offer tailored maintenance plans and extended warranties, supported by a dedicated R&D team translating market needs into innovative solutions.

INTERESTED? Please apply online. You will receive an acknowledgment of your application.

Wallace Hind Selection values diversity, equality, and inclusion, fostering a work environment where everyone can thrive.

Note: Applications directly to the client will be forwarded to us, as we are the retained recruitment partner for this role.

Ref: MT18125, Wallace Hind Selection