TikTok Shop - Account Growth Strategist

TikTok; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking an Account Growth Strategist to drive seller incubation and portfolio growth. This role is pivotal in scaling mid-potential sellers through tailored education and strategic program execution. You'll manage seller relationships, monitor performance metrics, and collaborate cross-functionally to unlock growth levers. Join a dynamic team that values creativity, curiosity, and an 'Always Day 1' mindset, contributing to the success of diverse sellers in a fast-paced e-commerce environment. Your impact will shape the future of commerce on a leading platform.

Qualifications

• 1-3 years experience in account management or business development.
• Strong analytical skills to translate data into actionable plans.

Responsibilities

• Own incubation of high-potential SMB sellers and identify growth paths.
• Manage communication channels for account management activities.

Skills

Account Management

Business Development

Strategic Thinking

Analytical Skills

Communication Skills

Education

Bachelor's Degree

Tools

Lark

Job description

Responsibilities

About the team
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

About the role

We are looking for an Account Growth Strategist to drive targeted seller incubation and portfolio growth. This role focuses on scaling mid-potential sellers from $4.5K/month to $30K+/month GMV through account management, tailored sellers education, community engagement, and strategic program execution. You will play a critical role in identifying growth levers, managing seller relationships, and owning key incubation initiatives from end to end.

Responsibilities

1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones
2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs
3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts
4. Lead and execute one incubation program end-to-end—covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy
5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success
6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness

Qualifications

Minimum Qualifications

• Bachelor’s degree or above with 1–3 years of experience in account management, business development, or program management, preferably in e-commerce or a fast-paced environment
• Strong strategic thinking, business acumen, and analytical skills—able to translate data into actionable growth plans
• Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
• Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end

Preferred Qualifications

• Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently
• Ability to thrive in ambiguity, adapt to change, and persist through challenges in a fast-paced environment

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect. Our diverse teams create value, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to impact in a rapidly growing tech company. We embrace challenges, iterate constantly, and foster an "Always Day 1" mindset to achieve breakthroughs. Join us in creating and growing together—limitless possibilities await.

Diversity & Inclusion

TikTok is committed to an inclusive environment where employees are valued for their skills, experiences, and perspectives. Our platform connects people globally, and our workplace reflects this diversity. We celebrate diverse voices and aim to create a space that mirrors the communities we serve. We are passionate about this mission and hope you are too.