Growth Manager

DIRTEA; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Growth Manager, where you'll lead the DTC growth strategy for a leading wellness brand. This exciting role involves owning the online growth plan across various channels, driving revenue through innovative email campaigns and performance marketing. You will collaborate with a dynamic team to enhance site conversion and scale customer acquisition efficiently. If you're passionate about growth marketing and thrive in a fast-paced environment, this opportunity is perfect for you to make a significant impact in the wellness industry.

Benefits

Health Insurance with Vitality

Salary sacrifice Pension Scheme

Access to quarterly osteopath

Fully stocked kitchen for breakfast

Qualifications

• 3+ years of experience in growth/performance marketing.
• Hands-on experience managing email campaigns in Klaviyo.
• Strong understanding of CAC, ROAS, and ecommerce P&L.

Responsibilities

• Own the performance and growth marketing roadmap across DTC and Amazon.
• Build and execute integrated acquisition strategies across all digital channels.
• Manage and optimise email campaigns in Klaviyo.

Skills

Growth Marketing

Email Marketing

Data Analysis

Performance Marketing

A/B Testing

Customer Acquisition

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Shopify

Google Analytics 4 (GA4)

Meta Ads Manager

TikTok Ads Manager

Job description

Direct message the job poster from DIRTEA

Head of Ecommerce at DIRTEA | Building the world's leading wellness brand

As Growth Manager at DIRTEA, you are responsible for leading and executing the brand’s DTC growth strategy. You own the online growth plan across DTC and Amazon, driving revenue from a high-converting website, e-mail campaigns & acquisition channels, while keeping to strict performance goals on CAC, ROAS, 30 Day Churn, LTV:CAC and blended efficiency. Your goal is to attract and convert new customers, scale acquisition efficiently, and support DIRTEA’s mission to become the go-to functional mushroom brand in the world.

This role requires a high level of autonomy, data analysis, and performance marketing rigour. You are expected to actively own strategy and execution across Meta, TikTok, Google, YouTube, Amazon, and emerging channels.

You will also work with our Growth team to improve site conversion, from improving Conversion Rate, to growing Average Order Value.

About the role - your responsibilities:

This role is office based.

• Own the performance and growth marketing roadmap across DTC and Amazon.
• Build and execute integrated acquisition strategies across all digital channels.
• Take ownership of paid media budgets and performance KPIs, ensuring spend is efficient and scalable.

Email Marketing Management

• Directly manage and optimise e-mail campaigns in Klaviyo
• Constantly A/B test subject lines, segments and templates.
• Lead CRO across our Shopify site and campaign-specific landing pages.
• Brief our in-house developer & work with third-party tools to run A/B tests on pages, headlines, CTAs, and offers.

- Use platforms like Peek, GA4, Meta, and TikTok Ads Manager to track and analyse campaign performance.

- Build weekly and monthly reports on performance, learnings, and areas for improvement.

- Constantly interrogate CAC, ROAS, LTV:CAC, and blended revenue to identify inefficiencies and opportunities.

- Work closely with our Retention Manager to align acquisition and lifecycle strategies.

- Collaborate with the Creative and Brand teams on storytelling and visual identity in ads.

- Align with Operations to forecast and plan based on growth expectations.

You will also play a role in:

Paid Media Management

- Working with our Acquisition team to optimise campaigns across Meta, TikTok, Google Ads, YouTube, and other performance channels.

- Support performance and growth of Amazon

- Ensure digital consistency between DTC and Amazon

Who we're looking for:

- 3+ years experience in growth/performance marketing in a high-growth consumer brand (FMCG/DTC preferred)

- Hands-on experience managing e-mail campaigns in Klaviyo

- Strong commercial understanding of CAC, ROAS, LTV, and ecommerce P&L levers

- Hands-on experience running A/B tests across our DTC site to optimise CRO

- Hands-on experience managing Shopify and Klaviyo

- Experience in a DTC-led FMCG brand, bonus if you've grown a subscription revenue stream

- Comfort working in a fast-paced, founder-led startup environment

An exceptional candidate will:

• Demonstrate a clear understanding of how customer acquisition & retention work together to accelerate growth
• Articulate in detail how they have played a role independently & in a team to improve website conversion rate and average order value
• Have worked within a venture-capital backed FMCG brand which scaled revenue +100% year-on-year.
• Explain the differences in commercial performance between

Company Benefits:

️ Health Insurance with Vitality (after passing probation)

???? Salary sacrifice Pension Scheme

Access to quarterly osteopath

Fully stocked kitchen for breakfast

4 days working in a team office

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food & Beverages

Referrals increase your chances of interviewing at DIRTEA by 2x

Sign in to set job alerts for “Growth Manager” roles.

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 days ago

Greenford, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 3 weeks ago

Senior Marketing Manager, Beauty UK Region

London, England, United Kingdom 2 days ago

Camden Town, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

Cluster Marketing Manager (32 hours/week)

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 weeks ago

Uxbridge, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Amazon Fresh Marketing Manager - Local Marketing, Amazon UK Fresh

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 weeks ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.