Marketing Manager

Trutex; Clitheroe; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in schoolwear is seeking a dynamic Marketing Manager to lead innovative marketing strategies. This role offers a unique opportunity to engage with both B2B and B2C audiences through creative campaigns and digital marketing initiatives. You will be responsible for managing a talented team, developing content, and ensuring effective communication across various channels. With a commitment to sustainability and community impact, this position not only promises professional growth but also allows you to contribute to meaningful initiatives. Join a forward-thinking company where your marketing expertise will make a significant difference.

Benefits

Company-funded social events

Subsidized Pilates classes

Discount on products

34.25 contracted hours

Qualifications

• 5+ years of marketing experience with a relevant qualification.
• Strong understanding of social media and content creation.

Responsibilities

• Drive the development and delivery of the marketing strategy.
• Manage digital marketing campaigns for B2B and B2C audiences.

Skills

Marketing experience

Social media management

Content creation

Copywriting

CRM experience (Klaviyo)

Web CMS experience

Microsoft Office proficiency

Organizational skills

Education

Marketing qualification

Tools

Microsoft Excel

CRM (Klaviyo)

Job description

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A bit about us...

Trutex Ltd, based in Clitheroe, Lancashire, has been manufacturing and supplying school uniforms for over 160 years. Renowned worldwide for quality, value, and innovation, we are the UK's first Carbon Neutral specialist schoolwear provider. Our commitment to sustainability, ethical practices, and community impact has made us a reliable choice for students and schools across Great Britain and in over 30 countries worldwide.

Our business operates within a group including retail, wholesale, and e-commerce across B2B and B2C channels. As we grow, this is an exciting time to join our team!

We are seeking a dynamic and experienced Marketing Manager to join our team. For full details, read on....

Responsibilities

General

• Drive the development and delivery of the marketing strategy.
• Build and maintain relationships with external agencies and internal teams.
• Manage the team to ensure effective working practices.
• Monitor and report on marketing performance and delivery against plan.

Campaign & Creative Content

• Develop content calendar and campaigns with the team and against plan.
• Generate creative campaign content with the in-house graphic designer and external suppliers.

Online

• Work with external agency to execute effective multi-channel digital marketing campaigns to engage with B2B and B2C audiences.
• Create email campaigns for B2B and B2C audiences.
• Manage digital team to deliver online advertising, social media, SEO, and web content management system.
• Manage social media accounts and liaise with internal and external teams to ensure communications are delivered in line with plan.

Offline

• Lead annual literature creation and print requirements, liaising with external suppliers to ensure cost-effectiveness, accuracy, and timeliness.
• Deliver and attend trade shows as required and help manage staff events.
• Ensure all marketing information is accurate, including copywriting and proofreading all promotional collateral prior to print.
• Work alongside sales to support trade customers in marketing communications, in-store POS, and marketing campaigns.
• Work with the sales team to manage trade customer relationships and support in-store brand representation.

More about you

• Marketing experience of 5+ years, ideally coupled with a marketing qualification.
• Can-do attitude and a desire to learn and be involved in all aspects of marketing.
• Strong understanding of social media, content creation, and KPIs.
• Copywriting skills.
• Web CMS experience (desired but not essential).
• Experience with CRM, ideally Klaviyo platform.
• Proficient in Microsoft Office, with special attention to Excel.
• Creative thinking and able to contribute to department ideation.
• Highly organized, process-driven, and attentive to detail.
• Demonstrable customer-centric thinking.
• Self-motivated and enthusiastic approach to work.
• Ambitious, driven individual.
• Team player, able to work with multiple business functions to achieve objectives.

Why join us?

• Contracted hours of 34.25, meaning 5 pm finishes Monday - Thursday and 3 pm on a Friday.
• Opportunity to participate in our bonus scheme.
• Company-funded social events.
• Subsidized Pilates twice per week (some self-funding required).
• Discount on our products.
• Central Clitheroe location.