Trade and Shopper Marketing Manager

TN United Kingdom; Maidenhead; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading global healthcare company is seeking a Trade and Shopper Marketing Manager in Maidenhead. This role focuses on developing and executing trade marketing strategies across various channels, building relationships with stakeholders, and leveraging insights to drive business impact. The ideal candidate will have proven experience in trade marketing, analytics, and project management, along with a degree-level education. Abbott offers a competitive salary and a range of benefits, fostering career growth.

Benefits

Competitive salaries

Defined contribution pension scheme

Private healthcare

Life assurance

Flexible benefits scheme

Qualifications

• Proven trade marketing experience in developing brand strategies.
• Strong evidence of project management competency.
• Educated to degree level with relevant commercial experience.

Responsibilities

• Build omni-channel trade marketing strategies for Abbott Nutrition.
• Track trade marketing performance and align channel activities.
• Develop trade selling stories for new products.

Skills

Trade Marketing

Analytics

Project Management

Education

Degree level education

Tools

Excel

Job description

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Trade and Shopper Marketing Manager, Maidenhead

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Client:

Abbott

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

469452facb4e

Job Views:

3

Posted:

17.05.2025

Expiry Date:

01.07.2025

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Job Description:

Abbott Nutrition is a division of Abbott. We develop science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands such as PaediaSure and Ensure – to help get the nutrients they need to live their healthiest life. Our Marketing team in the UK are currently recruiting for a Trade Marketing Manager to join the team.

WHAT YOU’LL DO

You’ll be accountable for building strong omni-channel trade marketing strategies for Abbott Nutrition, coordinating, and driving the translation of trade marketing strategy to actioned campaigns across mass market, pharmaceutical and e-commerce channels. You will build relationships with key stakeholders internally and externally, understanding business needs, gain shopper and customer insights to build trade marketing strategies and plans including building of brand strategies related to product placement, promotions, and distribution.

Key Accountabilities include:

Tracking trade marketing performance by integrating a variety of data sources to drive results, and leveraging data, digital insights, and trade trends to prioritize accounts, territory/area and drive maximum value throughout the region

Aligning channel activities across Sales and Marketing

Develop, implement, and track brand trade strategies and plans related to promotion, distribution, and placement.

Collaborate with brand and sales teams on product forecasting by channel and tracking performance to ensure targets are met

Develop trade selling stories for new products and/or channel expansion and present to target customers.

Use digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans that drive business impact

Trade budget development and tracking with ROI analysis of investments to recommend plans and course correction

Develop target content and POP material that leverages platform (digital vs traditional) strengths to drive shopper interest

Analyses channel performance and revenue holistically to maximize profitability

Evaluates market dynamics based on market trends, formulate demand analysis framework, and establish key priorities to analyse target customers in identifying opportunities to influence the market

Identify opportunities and threats based on the intelligence collected, to pursue the right opportunities with target customers

Understanding factors that impact business outcomes; to anticipate future needs and uncover hidden opportunities; and to exercise sound judgment in making decisions that maximize profitability, and the ability to prioritize actions based on ROI

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

Proven trade marketing experience in developing brand strategies and plans related to distribution, placement, and promotion for mass market retail channels

Proficient in analytics of customer and shopper insights

Working collaboratively with cross-functional partners and non-technical users to support data quality, identify and resolve issues

Having the experience of to be able to communicate complex technical issues to non-technical stakeholders for decisions to be made

Strong evidence of project management competency and proven track record of delivering on time and within budget

Educated to degree level and/or equivalent qualification with relevant commercial experience.

Proficient in Excel or other tools to discover /analyse potential patterns and correlations to support the marketing efforts

Preferred

Experience of nutrition supplement industry or appropriate marketing/business sector is preferred

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career.

As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.