Trade and Shopper Marketing Manager

Abbott; Maidenhead; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in nutrition is seeking a Trade Marketing Manager to develop omni-channel strategies that drive business impact. This role involves collaborating with internal teams and managing trade budgets to maximize profitability. The ideal candidate will have proven experience in trade marketing and strong analytical skills to interpret customer insights. Abbott offers competitive salaries and a range of benefits, making it an excellent opportunity for career growth.

Benefits

Competitive Salaries

Defined Contribution Pension Scheme

Private Healthcare

Life Assurance

Flexible Benefits Scheme

Qualifications

• Proven trade marketing experience in developing brand strategies.
• Strong project management skills with a proven track record.
• Proficiency in analyzing customer and shopper insights.

Responsibilities

• Developing and implementing trade marketing strategies.
• Tracking trade marketing performance using data insights.
• Collaborating with brand and sales teams on product forecasting.

Skills

Project Management

Data Analysis

Customer Insights

Education

Degree Level Qualification

Tools

Excel

Job description

JOB DESCRIPTION:

Abbott Nutrition is a division of Abbott. We develop science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands such as PaediaSure and Ensure – to help get the nutrients they need to live their healthiest life. Our Marketing team in the UK is currently recruiting for a Trade Marketing Manager to join the team.

WHAT YOU’LL DO

You’ll be accountable for building strong omni-channel trade marketing strategies for Abbott Nutrition, coordinating and driving the translation of trade marketing strategy into actioned campaigns across mass market, pharmaceutical, and e-commerce channels. You will build relationships with key stakeholders internally and externally, understanding business needs, gaining shopper and customer insights to develop trade marketing strategies and plans, including brand strategies related to product placement, promotions, and distribution.

Key Accountabilities include:

1. Tracking trade marketing performance by integrating various data sources to drive results, leveraging data, digital insights, and trade trends to prioritize accounts, territories, and drive maximum value throughout the region.
2. Aligning channel activities across Sales and Marketing.
3. Developing, implementing, and tracking brand trade strategies and plans related to promotion, distribution, and placement.
4. Collaborating with brand and sales teams on product forecasting by channel and tracking performance to meet targets.
5. Developing trade selling stories for new products or channel expansion and presenting to target customers.
6. Utilizing digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans that drive business impact.
7. Managing trade budgets and tracking ROI of investments to recommend plans and adjustments.
8. Creating target content and POP materials that leverage platform strengths (digital vs traditional) to attract shoppers.
9. Analyzing channel performance and revenue holistically to maximize profitability.
10. Evaluating market dynamics based on trends, formulating demand analysis frameworks, and establishing key priorities to identify opportunities and influence the market.
11. Identifying opportunities and threats based on collected intelligence to target the right customers.
12. Understanding factors impacting business outcomes, anticipating future needs, uncovering hidden opportunities, and making sound decisions to maximize profitability and ROI.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

• Proven trade marketing experience in developing brand strategies and plans related to distribution, placement, and promotion for mass market retail channels.
• Proficiency in analyzing customer and shopper insights.
• Experience working collaboratively with cross-functional partners and non-technical users to support data quality, resolve issues, and communicate complex technical issues to non-technical stakeholders for decision-making.
• Strong project management skills with a proven track record of delivering projects on time and within budget.
• Educational qualification at degree level and/or equivalent relevant commercial experience.
• Proficiency in Excel or similar tools to analyze patterns and correlations supporting marketing efforts.

Preferred

• Experience in the nutrition supplement industry or relevant marketing/business sector is preferred.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance, and a flexible benefits scheme.

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support

DIVISION: ANI International Nutrition

LOCATION: United Kingdom > Maidenhead : Abbott House

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 5% of the time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day).