Trade and Shopper Marketing Manager

TN United Kingdom; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company in nutrition is looking for a Trade Marketing Manager in London. The role involves developing and implementing trade marketing strategies across various channels. You'll collaborate with teams to maximize product placement and drive sales performance, ensuring alignment of marketing and sales efforts.

Benefits

Competitive Salaries

Defined Contribution Pension Scheme

Private Healthcare

Life Assurance

Flexible Benefits

Qualifications

• Proven trade marketing experience in mass market retail channels.
• Strong project management skills with a track record of delivering on time.

Responsibilities

• Developing trade marketing strategies and plans related to product placement.
• Tracking trade marketing performance and maximizing regional value.
• Collaborating with brand and sales teams on product forecasting.

Skills

Trade Marketing

Data Analysis

Project Management

Education

Degree-level education

Tools

Excel

Job description

Social network you want to login/join with:

Trade and Shopper Marketing Manager, London

Client:

Abbott

Location:

London, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Reference:

5eb91c71f053

Job Views:

2

Posted:

17.05.2025

Expiry Date:

01.07.2025

Job Description:

Abbott Nutrition is a division of Abbott. We develop science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands such as PaediaSure and Ensure – to help get the nutrients they need to live their healthiest life. Our Marketing team in the UK is currently recruiting for a Trade Marketing Manager to join the team.

WHAT YOU’LL DO

You’ll be accountable for building strong omni-channel trade marketing strategies for Abbott Nutrition, coordinating and driving the translation of trade marketing strategy into campaigns across mass market, pharmaceutical, and e-commerce channels. You will build relationships with internal and external stakeholders, understand business needs, gather shopper and customer insights, and develop trade marketing strategies and plans related to product placement, promotions, and distribution.

Key Accountabilities include:

1. Tracking trade marketing performance by integrating various data sources to drive results and leveraging data, digital insights, and trade trends to prioritize accounts and territories, maximizing regional value.
2. Aligning channel activities across Sales and Marketing.
3. Developing, implementing, and tracking brand trade strategies related to promotion, distribution, and placement.
4. Collaborating with brand and sales teams on product forecasting by channel and tracking performance to meet targets.
5. Developing trade selling stories for new products or channel expansion and presenting to target customers.
6. Using digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans that drive business impact.
7. Developing and tracking trade budgets with ROI analysis to inform plans and adjustments.
8. Creating targeted content and POP materials leveraging digital and traditional platforms to attract shoppers.
9. Analyzing channel performance and revenue to maximize profitability.
10. Evaluating market dynamics and trends to identify opportunities and threats, formulate demand analysis frameworks, and prioritize actions based on ROI.
11. Gathering market intelligence to identify opportunities and threats, and pursue targeted customer engagement.
12. Understanding factors affecting business outcomes, anticipating future needs, uncovering opportunities, and making profitable decisions.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

• Proven trade marketing experience in developing brand strategies related to distribution, placement, and promotion in mass market retail channels.
• Proficiency in analyzing customer and shopper insights.
• Experience working collaboratively across functions, supporting data quality, and resolving issues.
• Ability to communicate complex technical issues to non-technical stakeholders.
• Strong project management skills with a track record of delivering on time and within budget.
• Degree-level education or equivalent with relevant commercial experience.
• Proficiency in Excel or similar tools for data analysis.

Preferred

• Experience in the nutrition supplement industry or related marketing/business sectors.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer competitive salaries, a defined contribution pension scheme, private healthcare, life assurance, and flexible benefits.