Brand Manager

Parfums de Marly; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Join a globally recognized fragrance brand as a Brand Manager, where you'll collaborate with the Senior Brand Manager to drive growth initiatives. This role requires creativity, strategic planning, and a passion for the fragrance industry, ensuring impactful marketing and retail execution.

Qualifications

• 3–5 years of brand management or trade marketing experience.
• Experience in the fragrance, beauty, or luxury goods sectors.

Responsibilities

• Develop detailed retailer-specific plans based on data analysis.
• Create streamlined processes for POS design and deployment.
• Monitor sales metrics and adjust strategies proactively.

Skills

Communication

Team-Oriented

Attention to Detail

Self-Driven

Proactive

Education

Bachelor’s degree in Marketing

Master’s degree

Tools

Microsoft Office Suite

Job description

About the Brand

Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.

A new Perfume dimension to access another dimension of the Being.

About the role

Join a globally recognized brand in the fragrance industry, where creativity meets innovation! From day one, you'll play a pivotal role in all areas of the business, collaborating closely with the Senior Brand Manager to bring ambitious growth plans to life. This exciting opportunity is perfect for someone with a 'can-do' attitude and a genuine passion for fragrance and beauty. Whether you're brainstorming new marketing campaigns or building relationships with key retailers, your contributions will help shape the future of a world-renowned brand.

1/ Key Responsibilities:

· Strategic Planning: Develop detailed retailer-specific plans by analysing historical sales data, consumer behaviour, and market trends. Prioritize initiatives that align with overall brand goals.

· Point of Sale (POS) Excellence: Create a streamlined process for POS design, approval, and deployment, ensuring materials are impactful and resonate with target audiences.

· In-Store Site Coordination: Establish a clear timeline for site bookings, production, and installation. Build strong communication channels with all stakeholders to avoid delays.

· Brand Presentation: Collaborate with cross-functional teams to prepare tailored presentations that showcase brand value and innovation to retail partners.

· E-Commerce Optimization: Regularly audit retailer websites for accuracy and opportunities. Suggest improvements to enhance product visibility and boost conversions.

· Performance Monitoring: Set up real-time dashboards to track sales metrics, both in physical stores and online. Use these insights to adjust strategies proactively.

· Competitor and Trend Analysis: Keep an organized system for tracking competitor activities and emerging category trends. Share these insights in regular internal briefings.

· Reporting & Collaboration: Build a consistent reporting structure to capture the performance of all initiatives. Work closely with the Marketing & Business Development Manager to align tasks with broader business objectives.

2/ Role - Specific Skills:

Energetic and Proactive: Brings high energy and a hands-on, "can-do" attitude to all tasks and challenges.

Exceptional Communication: Skilled in delivering impactful presentations and maintaining clear, professional communication across various platforms.

Team-Oriented and Independent: Excels in collaborative team settings but equally capable of working autonomously to meet objectives.

Technical Proficiency: Highly adept in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook, ensuring efficiency and professionalism in all deliverables.

Self-Driven and Flexible: Self-motivated with a strong work ethic, adaptable to varying demands, and willing to travel as required.

Attention to Detail: Maintains a meticulous approach to all aspects of work, ensuring accuracy and excellence in execution.

Entrepreneurial Spirit: Embodies a sense of innovation, initiative, and adaptability, driving forward-thinking solutions and opportunities.

3/ Desired Background and Experience:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.

Experience: 3–5 years of brand management or trade marketing experience, ideally within the fragrance, beauty, or luxury goods sectors.

Retail Expertise: Strong understanding of retail environments (both brick-and-mortar and e-commerce), including experience collaborating with key retailers and optimizing point-of-sale execution.

Passion for the Industry: Demonstrates a genuine enthusiasm for the fragrance sector, with a strong desire to contribute to its growth and innovation.