Brand Manager

Vertical Advantage; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a dynamic FMCG business as a Brand Manager, focusing on both established and new brand propositions in the chilled dairy category. You will be responsible for developing brand strategies, managing product launches, and analyzing market performance, while working in a collaborative environment that values innovation and sustainability.

Qualifications

• Experience in UK FMCG marketing, ideally in food or drink.
• Strong understanding of marketing principles and the full marketing mix.

Responsibilities

• Develop and implement brand strategies for growth.
• Lead brand strategy and launch plans for new products.
• Manage marketing budget for effective investment.

Skills

Analytical

Project Management

Communication

Stakeholder Engagement

Tools

Excel

PowerPoint

Word

Job description

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Overview of the Business:

This is a great opportunity to join a dynamic and growing FMCG business with a strong portfolio of iconic brands in the chilled dairy category alongside an expanding presence in private label. This organisation operates as part of a successful business in the global food and dairy sectors. With a focus on quality, innovation, and sustainability, the UK division continues to build on a strong reputation in the market, delivering exciting consumer products across major retailers.

Overview of the Role:

An exciting opportunity has opened for a Brand Manager to join the UK & Ireland Marketing Team. This role is perfect for a commercially minded and creative marketer who is ready to take ownership of both an established brand and the development of new brand propositions in the chilled dairy space. The successful candidate will lead brand planning and execution for a well-loved organic brand while also shaping the strategy for launching new brands into the market.

Key Responsibilities:

• Develop and implement brand strategies and annual plans to maximise growth and profitability for an existing organic brand.
• Lead brand strategy and launch plans for new chilled dairy propositions in the UK and Ireland.
• Execute communications and activation plans to support both existing and new brand campaigns.
• Manage NPD and innovation pipelines, including product renovation and extension.
• Analyse brand and market performance using internal data and external insight tools to identify trends, gaps, and opportunities.
• Champion the brand internally and externally by presenting plans and progress to stakeholders at all levels.
• Oversee packaging and artwork development in partnership with external agencies and internal teams.
• Manage the marketing budget to ensure effective investment and ROI.

Requirements:

• Previous experience in a UK FMCG marketing role, ideally within food, drink, or chilled/short shelf-life categories.
• Strong understanding of core marketing principles and the full marketing mix.
• Commercially aware with a hands-on approach to brand development and execution.
• Highly analytical with great attention to detail and data-led decision-making.
• Excellent project management and organisational skills.
• Confident communicator with strong verbal, written, and presentation abilities.
• Skilled at influencing and engaging stakeholders across all levels.
• Strong IT skills, particularly in Excel, PowerPoint, and Word.
• Proactive, self-motivated, and results-driven, with the ability to work independently and collaboratively.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Food and Beverage Retail, Food and Beverage Services, and Food and Beverage Manufacturing

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