Senior Field Marketing Manager (12 month FTC)

Unily; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in digital Employee Experience transformation is seeking a Senior Field Marketing Manager for a 12-month FTC. This role involves driving pipeline growth through strategic field marketing initiatives and managing a team. The ideal candidate will have extensive experience in B2B technology marketing, event management, and team leadership.

Qualifications

• 6+ years in field marketing or demand generation within B2B technology.
• Experience managing large-scale events and vendor management.
• Ability to analyze data and optimize programs.

Responsibilities

• Develop and implement integrated programs to generate pipeline.
• Oversee planning and execution of events and trade shows.
• Manage marketing budget and track campaign performance.

Skills

Leadership

Communication

Analytical Skills

Project Management

Tools

Marketo

HubSpot

Salesforce

Job description

Senior Field Marketing Manager (12 month FTC)

About Unily

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

Unily is the only triple leader recognized by all three of the major analysts. We are acknowledged as a Leader in the 2024 Gartner Magic Quadrant for Intranet Packaged Solutions, the 2024 Forrester Wave: Intranet Platforms, and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. With these accolades, we continue to grow and expand our community of passionate professionals.

Job Purpose

We seek an experienced Senior Field Marketing Manager for a 12-month FTC to cover maternity leave. You will drive pipeline growth through executing impactful field marketing programs in collaboration with regional sales teams and lead the planning and execution of Unily’s flagship annual event, Unite, to foster engagement and business growth.

Reporting to the Chief Marketing Officer and managing a team of two, you will develop marketing initiatives that generate demand, accelerate sales, and strengthen Unily’s brand presence in key markets.

Main Responsibilities

1. Field Marketing Strategy & Execution: Develop and implement integrated programs to generate pipeline and revenue in partnership with regional sales teams.
2. Sales Alignment: Collaborate closely with sales leadership and teams to understand regional needs and tailor marketing initiatives accordingly.
3. Event Management: Oversee planning and execution of Unite, regional events, trade shows, and customer roundtables.
4. Pipeline Generation & Acceleration: Design targeted campaigns, webinars, executive roundtables, and engagement programs to move prospects through the funnel.
5. Budget & Performance Management: Manage the marketing budget, ensuring ROI and tracking campaign performance with clear metrics.
6. Team Leadership: Lead and mentor a team of two field marketers, fostering growth and operational excellence.
7. Content & Messaging: Ensure programs align with corporate messaging and resonate regionally.
8. Stakeholder Collaboration: Work cross-functionally with sales, BDRs, and customer success teams for seamless execution.

Requirements

• Proven Experience: 6+ years in field marketing, event marketing, or demand generation within B2B technology or SaaS sectors.
• Event Execution Expertise: Successful experience in managing large-scale events, including logistics and vendor management.
• Sales Collaboration: Demonstrated ability to work with sales teams to deliver measurable results.
• People Leadership: Experience managing and developing teams in a high-performance environment.
• Analytical Skills: Ability to analyze data, measure success, and optimize programs based on insights.
• Project Management: Highly organized with multi-project juggling skills.
• Communication Skills: Excellent verbal and written communication abilities.
• Tech Savvy: Familiarity with marketing automation tools (e.g., Marketo, HubSpot), CRM platforms (Salesforce), and event management software.

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