CRM Manager

Disturbia; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion brand is seeking a CRM Manager to enhance customer retention strategies across various platforms. The ideal candidate will be passionate about e-commerce and have a proven track record in driving customer loyalty, leveraging tools like Klayvio and Google Analytics to optimize performance.

Benefits

Quarterly bonus scheme

23 days annual leave, increasing with service

Annual leave purchase scheme

Company social fund for team activities

Qualifications

• Proven experience in customer retention for D2C fashion brands.
• Expertise in Klayvio or similar ESP platforms.
• Experience in using Google Analytics for reporting.

Responsibilities

• Own the customer retention strategy across email, SMS & app marketing.
• Develop automation flows and lifecycle communications.
• Manage email marketing calendar and report on customer performance.

Skills

Customer retention

Email marketing

A/B testing

Data analysis

Proactivity

Tools

Klayvio

Google Analytics

Job description

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CRM Manager

Application Deadline: 13 June 2025

Department: Ecommerce

Employment Type: Full Time

Location: London

Reporting To: Paul Clough

Description

Welcome to Disturbia. We're an independent, subculture-led fashion brand creating unconventionally authentic attire for a global community of kindred spirits who think and act outside the box of normalcy.

Our designs are informed and inspired by the outcast, the esoteric, and the occult- we're always spinning fashion trends on their head in new and unexpected ways. We stand for the other in society, and always want to do right by our community - all while having a hell of a lot of fun in the process.

As we continue to grow, so too do we continually seek like-minded individuals to join us. The right candidate for any position will be passionate about their work and dedicated to making the brand the best that it can be as we expand into new frontiers.

We are looking to hire a CRM Manager to join the team at Disturbia to take ownership of our retention marketing strategy and help nurture our growing customer base. Your purpose is to turn our first time customers into loyal advocates of the brand whilst delivering performance versus target.

Key Responsibilities

• Own the customer retention strategy across email, SMS & app marketing across both our UK and US storefronts
• Develop and maintain our automation flows and lifecycle communications via Klayvio
• A/B testing of campaigns to drive efficient growth by improving open rates, click through rates and ultimately conversions.
• Manage our email marketing calendar working closely with the E-commerce and design teams to drive trading performance
• Reporting & analysis of customer behaviour in terms of customer cohorts, loyalty and premier delivery customer and how the perform versus business goals.
• Daily, Weekly and Monthly reporting on customer performance to key stakeholders across the business.
• Keep up to date with ongoing changes and industry change

Skills, Knowledge and Expertise

• Proven experience in overseeing driving customer retention, ideally for a D2C fashion ecommerce brand
• Expertise in Klayvio (or similar) ESP platform
• Experience using Google Analytics for reporting & analysis
• Proactive and results orientated who strives in fast growth environments

Benefits

• The potential to partake in the company quarterly bonus scheme
• Annual leave allowance starting at 23 days, not including bank holidays increasing with length of service.
• Annual leave purchase scheme
• A company social fund where we put a portion of money away each month to put towards team and company social activities