CRM Manager

Artisan People Group; Greater London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A luxury beauty brand is seeking a CRM Manager in London to lead customer communication strategies. This role involves managing multi-channel campaigns, optimizing lifecycle communications, and enhancing customer loyalty programs. Ideal candidates will have strong CRM leadership experience and be skilled in data analysis and project management.

Qualifications

• Solid experience in a CRM leadership role, ideally within a DTC environment.
• Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion.

Responsibilities

• Lead and evolve the CRM strategy and channel roadmap to drive retention and growth.
• Manage and optimise lifecycle communications across Email and SMS.

Skills

Data Analysis

Project Management

Communication

Education

CRM Leadership Experience

Tools

Klaviyo

Yotpo

Shopify

Loyalty Lion

Google Analytics

Excel

Job description

This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A luxury beauty brand is on the hunt for a CRM Manager to be based in London.

As CRM Manager, you’ll play a pivotal role within the Ecommerce team, leading the strategy and execution of multi-channel customer communications. You’ll work cross-functionally with key departments and external partners, using data and insights to deliver impactful, personalised messaging that builds loyalty and drives revenue.

Key responsibilities:

• Lead and evolve the CRM strategy and channel roadmap to drive retention and growth
• Manage and optimise lifecycle communications across Email and SMS (Klaviyo, Yotpo)
• Deliver campaigns aligned with the marketing calendar, brand strategy, and customer journey
• Own customer segmentation and personalisation efforts for targeted communications
• Launch and enhance a loyalty programme (Loyalty Lion), managing cross-functional alignment
• Partner with our CRM agency to deliver high-performing lifecycle journeys (acquisition, onboarding, win-back, upsell)
• Monitor campaign performance and customer behaviour to refine CRM tactics
• Maintain and grow relationships with CRM tech platforms, ensuring best-in-class implementation
• Support subscription and review generation projects alongside Web Merchandising
• Represent the CRM function in meetings and strategic planning
• Liaise with Customer Service partners to improve communication and service quality
• Stay ahead of CRM trends, tools, and innovation

To shine in this role, you’ll have:

• Solid experience in a CRM leadership role, ideally within a DTC environment
• Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion (or similar platforms)
• Strong data analysis skills using Google Analytics, Excel, and CRM-specific metrics
• Expertise in campaign management, email journey mapping, and dynamic content
• A commercial, results-driven mindset with a love for customer-centric innovation
• Excellent organisational and project management skills
• Proactive communication style and the ability to operate independently in a fast-paced team

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Luxury Goods and Jewelry

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