Sales Manager

Advocate Group; Hereford; Hybrid; GBP 40,000; Full time

Job summary

An ambitious company in the premium drinks sector is seeking a dynamic Sales Manager to expand their presence across the UK. This role offers the chance to take ownership and drive growth in a fast-paced environment. You'll be responsible for building relationships with key clients, strategizing pricing, and improving operational processes. If you're a proactive individual with a passion for sales and a knack for data-driven decision-making, this is the perfect opportunity to step into a leadership role and grow with a rapidly scaling brand.

Qualifications

• 3+ years of experience in sales or commercial roles, ideally in drinks or FMCG.
• Good understanding of the UK on-trade market and winning new business.

Responsibilities

• Grow the brand’s presence in bars, pubs, and restaurants.
• Win new customers and manage key partnerships.
• Represent the brand at tastings and trade shows.

Skills

Sales Management

Relationship Building

Data Analysis

Commercial Strategy

Job description

Field Based – Hereford (2 days per week in the office)

Up to £40,000 + travel allowance + GREAT commission scheme

Do you want to work for a rapidly scaling challenger in the premium drinks space? My client is looking for a commercially-minded Sales Manager to own and grow their on-trade footprint across the UK!

Having quadrupled revenue month-on-month since launch, this brand is entering it's next growth phase and on-trade is front and centre. This is a high-impact role for someone who can sell and scale

Key Responsibilities

• Grow the brand’s presence in bars, pubs, restaurants, and hotels
• Win new customers and keep them ordering regularly
• Build relationships with distributors and manage key partnerships
• Develop pricing strategies and commercial terms
• Set up tools and systems to track and manage sales
• Improve how the team works with operations, logistics, and marketing
• Represent the brand at tastings, events, and trade shows
• Work closely with the founders on big-picture plans and strategy

About You:

• At least 3 years of experience in sales or commercial roles (ideally in drinks or FMCG)
• A good understanding of the UK on-trade market and how to succeed in it
• A track record of winning new business and building long-term relationships
• Someone who enjoys both selling and improving how things are done
• Comfortable using data and tools to track progress
• Independent and proactive
• Someone who thrives in fast-paced, growing environments

This is a key role in a young but ambitious business - perfect for someone who wants to step into more leadership, take real ownership, and grow with the company!

Sound like you? Lets talk!

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: 07842415529

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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