Senior CRM Executive

Gleeson Recruitment Group; England; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

An innovative company in the B2B beauty and haircare industry is seeking a Senior CRM Marketing Executive to enhance customer engagement and retention. This role involves crafting impactful CRM campaigns and lifecycle automations, utilizing creativity and data insights to drive results. With a focus on email and SMS marketing, you'll collaborate with a dynamic team to optimize customer journeys and ensure compliance with best practices. Join a supportive environment that values inclusivity and offers opportunities for professional growth, making a significant impact in the world of digital marketing.

Benefits

Hybrid working

Staff discounts and perks

Opportunities for progression

Supportive team environment

Qualifications

• Proven experience in CRM, email marketing, and customer lifecycle management.
• Strong knowledge of segmentation strategies and campaign optimisation.

Responsibilities

• Create and manage data-driven email and SMS campaigns.
• Plan personalised customer journeys and lifecycle automations.

Skills

CRM Marketing

Email Marketing

Customer Lifecycle Management

Segmentation Strategies

A/B Testing

Copywriting

Data Analysis

Attention to Detail

Tools

Klaviyo

Google Analytics

BigCommerce

Job description

Job Title: Senior CRM Marketing Executive
Location: Hybrid - West Midlands Based (commutable from Birmingham, Coventry, Leicester, etc.)
Salary: up to 38,000 + Excellent Benefits
Job Type: Full-Time Permanent (2 days in the office 3 at home)

Are you a creative, data-savvy CRM marketer looking for your next challenge?
Gleeson Recruitment are working with a leading name in the B2B beauty and haircare industry to recruit a Senior CRM Marketing Executive to join their Digital Marketing team. This is a fantastic opportunity to play a key role in customer engagement, retention, and growth.

About the Role:

Reporting to the Head of Digital Marketing, you will be responsible for delivering impactful CRM campaigns and lifecycle automations that drive customer retention and revenue. Working across email and SMS, you'll combine creativity and data insight to build targeted, engaging campaigns that speak directly to your audience.

Key Responsibilities:

• Create, manage, and optimise data-driven email and SMS campaigns from brief to execution
• Plan and deliver personalised customer journeys and lifecycle automations
• Collaborate on campaign calendars and product launches with wider marketing team
• Build and refine audience segmentation to improve relevance and conversion
• Use tools like Klaviyo, Google Analytics, and BigCommerce to monitor and report on performance
• Help deliver the loyalty programme and support broader marketing KPIs
• Ensure GDPR compliance and database hygiene best practices

What We're Looking For:

• Proven experience in CRM, email marketing and customer lifecycle management
• Strong knowledge of segmentation strategies, campaign optimisation and A/B testing
• Experience with CRM platforms (Klaviyo and BigCommerce desirable)
• Excellent copywriting skills and a creative eye for campaign presentation
• Commercial awareness with a passion for driving results through data
• Highly organised, collaborative and proactive with great attention to detail
• A background or passion for the hair and beauty sector is a plus

Benefits:

• Hybrid working
• Staff discounts and perks
• Opportunities for progression and professional development
• Supportive, friendly team environment

If you're excited by the idea of shaping CRM strategy in a creative, customer-focused business, we'd love to hear from you.

Apply today and take the next step in your CRM marketing career!

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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