Vice President Marketing

Propel; London; Hybrid; GBP 80,000 - 150,000; Full time

Job summary

A leading fintech scaleup is seeking a visionary VP of Marketing to drive their marketing strategy and lead a growing team. This pivotal role offers the opportunity to shape marketing efforts across multiple regions and manage substantial budgets, all while reporting directly to the C-Suite. Ideal candidates will have a strong background in B2C marketing, particularly in mobile-first environments, and a strategic mindset to balance growth and efficiency.

Qualifications

• Proven experience as a Marketing Director or VP in a B2C mobile-first scale-up.
• Strong background in performance and brand marketing.
• Experience managing large budgets and scaling teams.

Responsibilities

• Own and define the entire marketing strategy across multiple channels.
• Build, scale, and lead the marketing team.
• Manage a multi-million-pound marketing budget.

Skills

Performance marketing

Brand marketing

Team leadership

Strategic mindset

Commercial focus

Global marketing experience

Communication

Job description

VP of Marketing – High-Growth B2C Fintech Scaleup

Propel is proud to be partnering with one of the most exciting consumer fintech scaleups on the market, a mobile-first, Series B business that’s transforming the way people access financial empowerment. With millions of users already onboard and huge expansion plans in motion, this is your chance to shape the future of a brand set to dominate globally.

Backed by fresh Series B funding and with revenues on track to double in 2025, the business is scaling fast and looking for a visionary VP of Marketing to lead the charge. You’ll have full ownership of the marketing function and the freedom to build a world-class team to match the company’s scale-up ambitions.

What you’ll be doing:

• Own and define the entire marketing strategy across brand, performance, content, CRM and partnerships
• Build, scale and lead the marketing team (currently 6 and growing rapidly)
• Lead go-to-market strategies across the UK, US, and Europe
• Manage a multi-million-pound marketing budget to deliver growth and long-term brand impact
• Partner closely with product, engineering, and customer success teams to align marketing with business goals
• Drive marketing across all key channels, including:
• Performance marketing (paid social/search)
• Brand marketing
• Content & influencer
• Affiliate & partnerships
• CRM & lifecycle

What they’re looking for:

• Proven experience as a Marketing Director or VP in a B2C mobile-first scale-up (ideally fintech)
• Strong background in both performance and brand marketing
• Experience managing large budgets and scaling high-performing teams
• Strategic mindset with a strong commercial focus – balancing growth with efficiency
• Global marketing experience – particularly in multi-market expansion across the UK, US and Europe
• Deep understanding of regulated industries (bonus if fintech/mobile-first)
• Confident communicator and cross-functional leader

Why this role?

• Huge Scope : Build the team, set the strategy, and own the numbers
• High Growth : Join at a pivotal point post-Series B with the backing to scale rapidly
• Global Impact : Take a mission-driven product to millions more users around the world
• True Influence : Report directly to the C-Suite and shape business-wide decisions

London-based | Hybrid | 2–3 days per week in office

If you’re a commercially minded marketing leader ready to leave your mark on a brand that’s going global, we’d love to hear from you. Get in touch or send your CV to [e-mail]

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