Brand Strategist

TN United Kingdom; Leicester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading organization in workplace safety seeks a passionate Brand Strategist to lead brand identity and campaigns. The role involves transforming insights into strategies, fostering creativity, and making a tangible difference in workplace safety globally.

Benefits

Hybrid working and flexible schedules

25 days annual leave plus bank holidays

Private medical insurance

Salary sacrifice pension scheme

Performance-related pay scheme

Paid volunteering days

Employee Assistance Programme

Qualifications

• Proven brand evangelist with a successful track record.
• Data-driven yet creative, capable of navigating complex markets.

Responsibilities

• Lead a team to craft a compelling brand narrative.
• Develop brand campaigns that elevate IOSH's propositions.

Skills

Brand Strategy

Storytelling

Data Analysis

Leadership

Job description

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About the role

Are you a passionate brand visionary with a fire in your belly for human rights?

Do you crave using your strategic prowess and creative genius to champion a cause that truly matters?

Look no further. IOSH, the Institution of Occupational Safety and Health, is on a mission to make the world a safer, healthier place for workers everywhere. We need a Brand Strategist like you to lead the charge.

We're not your typical safety organisation. We believe that workplace safety is a basic right and that everyone deserves to go home safe and well at the end of the day. That’s why we fight tirelessly to prevent injury, illness, and death at work. Join a movement making a tangible difference in millions of lives worldwide.

What you'll do

• Become the architect of IOSH's brand identity. Lead a team to craft a compelling brand narrative that resonates globally.
• Transform market research into strategic insights, identifying trends, analyzing competition, and shaping impactful messaging.
• Develop brand guidelines for voice, tone, and visuals to bring IOSH's personality to life across all channels.
• Develop and execute brand campaigns that elevate IOSH's propositions and increase brand awareness, including thought leadership and content initiatives.
• Foster a collaborative environment that encourages creativity, innovation, and mutual support.

What you'll bring (Essential)

• You are a proven brand evangelist with a successful track record and understanding of leveraging brand power for impact.
• You are data-driven yet creative, capable of navigating complex markets and translating insights into strategies.
• You excel at storytelling, crafting narratives that resonate with diverse audiences.
• You are a collaborative leader who inspires excellence and team growth.
• You are motivated by the profound impact of workplace safety and driven to make a difference.

What's in it for you?

We support our colleagues to bring their best selves to work through a comprehensive benefits package, including:

• Hybrid working and flexible schedules for work-life balance
• 25 days annual leave plus bank holidays, increasing with service, with buy options
• Private medical insurance and healthcare cash plan
• Salary sacrifice pension scheme with a minimum of 3% employee contribution and 5% employer contribution
• Performance-related pay scheme
• Up to five paid volunteering days annually
• Employee Assistance Programme for wellbeing support

About us

The Institution of Occupational Safety and Health (IOSH) is the world’s Chartered body for safety and health professionals.

We value diversity of thought, culture, perspective, and background, fostering an inclusive environment where everyone can be themselves.

We are a proud disability confident employer, guaranteeing to interview all disabled applicants meeting minimum criteria.

Learn more about our work in supporting health and safety professionals worldwide by visiting our website.

How to apply

To apply, please submit an up-to-date CV and complete the application questions. Click the apply button below. For more information about IOSH or queries about the role, contact us.

We may close this vacancy early if enough applications are received. Apply early to avoid missing out.