Brand Manager

Future Solution Centre; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the UK is seeking an experienced Brand Manager to enhance brand value and market share. The successful candidate will collaborate with various teams to execute marketing initiatives, manage budgets, and analyze performance metrics. This role requires a deep understanding of consumer behavior and market dynamics to drive effective marketing strategies.

Qualifications

• Good understanding of consumer behavior and market trends.
• Ability to analyze data and monitor competitor activity.

Responsibilities

• Researching and analyzing consumer behavior and market trends.
• Developing and implementing marketing strategies.
• Measuring and reporting on campaign performance.

Skills

Consumer Behavior

Market Trends

Data Analysis

Job description

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Brand Manager Responsibilities:

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.