Brand Manager

MHP; Welwyn Garden City; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading international foodtech company seeks a Brand Manager to enhance market presence in the UK. The role involves developing marketing strategies, analyzing market trends, and managing digital marketing initiatives. The ideal candidate will have extensive experience in brand marketing and strong analytical skills.

Qualifications

• 5+ years of experience in brand marketing, ideally within FMCG or food sectors.
• Ability to manage budgets and deliver ROI-driven campaigns.

Responsibilities

• Develop and manage local digital marketing instruments including SMM, website, e-commerce.
• Analyze market trends and consumer insights to identify growth opportunities.

Skills

Analytical Skills

Communication

Project Management

Education

Bachelor’s degree in Marketing

Master’s preferred

Tools

Digital Marketing

SEO

Job description

Brand Manager

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MHP is an international foodtech company recognized among the Top 10 poultry producers globally. Our driving force has always been to grow, develop, and make a positive impact – not just within the company, but also in the industry and on consumer culture as a whole.

We align our services, products, and exports with a customer-centric approach, ensuring that the needs of our consumers and partners remain our top priority. MHP exports to over 70 countries across Europe, the Middle East, Asia, and Africa. MHP Food UK Limited was established in May 2021 to strengthen our market presence and provide tailored solutions that meet the needs of our customers and consumers in the region.

We are looking for a Brand Manager with experience willing to work in a fast-moving environment.

• Develop Qualiko Brand Marketing strategy for the UK market in collaboration with central marketing team and local multifunctional team aligned with brand objectives and sales targets.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and develop actionable plans.
• Work closely with CBD team to identify the best portfolio to target the UK market based on the analysis of market data.
• Analyze customer journeys, conduct targeted lead generation campaigns to ensure efficient support to CBD by generating customer leads and ensuring customer conversion.
• Develop and manage local digital marketing instruments including SMM, website, e-commerce, SEO, etc.
• Develop local communication plans targeting end consumers and shoppers of selected retail chains.
• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI and achieve business objectives.
• Track and analyze the performance of marketing initiatives, promotions, and campaigns against predefined KPIs.
• Provide regular reports and insights to senior management on the effectiveness of marketing activities and recommendations for optimization.
• Work closely with trade marketing, CBD, global marketing, product development, and supply chain teams to ensure alignment of UK marketing activities with overall business goals and strategies.
• Support CBD managers in the development of presentation materials for current and new clients.
• Participate in exhibitions and events organization according to the business growth agenda. Generate ideas on events participation and sponsorship.
• Initiate and lead collaborations with influencers and organizations to build the brand in the culinary area.
• Stay up to date with industry trends, market dynamics, and regulatory requirements to ensure compliance and competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
• Proven experience (5+ years) in brand marketing, ideally within FMCG or food sectors
• Strong analytical skills and ability to translate data into actionable insights
• Experience in digital marketing, portfolio management, and campaign execution
• Excellent communication, project management, and stakeholder engagement skills
• Knowledge of the UK market and consumer behavior is highly desirable
• Ability to manage budgets and deliver ROI-driven campaigns
• Proficiency in English; additional languages are a plus

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food Production

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