Business Development Executive (Digital PR & SEO)

TN United Kingdom; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading agency in Manchester is seeking a Business Development Executive to drive growth in digital marketing. This role involves building a new business pipeline, managing sales activities, and collaborating with teams to deliver exceptional client service. With a strong commission structure and opportunities for growth, this position is ideal for a motivated sales professional looking to advance their career.

Benefits

Training opportunities

Award-winning employee assistance program

Fully serviced workspace

Enhanced maternity and paternity leave

Half-day Fridays

Birthday off

MacBook provided

Pension scheme

Qualifications

• 5+ years of experience in sales or business development.
• Basic knowledge of digital PR, SEO, or content marketing.
• Ability to meet or exceed KPIs.

Responsibilities

• Generate and qualify leads across SEO and digital PR.
• Manage early stage sales activity and coordinate client meetings.
• Track and report on sales performance metrics.

Skills

Sales experience

Digital PR knowledge

SEO knowledge

Excellent communication

CRM familiarity

Relationship building

Organizational skills

Tools

HubSpot

Pipedrive

Job description

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Business Development Executive (Digital PR & SEO), Manchester

Client: JBH

Location: Manchester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 9785e3321a9e

Job Views: 4

Posted: 23.05.2025

Expiry Date: 07.07.2025

Job Description

We’re looking for a Business Development Executive to support our agency’s growth by building a consistent new business pipeline. This role is ideal for someone with sales experience in recruitment, SaaS, media, or other B2B industries who want to move into the digital marketing sector.

You’ll be responsible for qualifying inbound leads, prospecting new opportunities, and supporting proposal development across our SEO and digital PR services. Working closely with senior leaders, you’ll help shape how we generate and manage new business, making this a rare opportunity to contribute to building the department from the ground up. A strong commission structure, structured onboarding, and a collaborative team environment make this a solid next step for a motivated sales professional looking for long-term growth in agency sales.

Key Responsibilities

• Generate and qualify leads by identifying new business opportunities across SEO and digital PR, using a mix of outbound research and inbound engagement.
• Manage early stage sales activity, including responding to inbound enquiries, conducting discovery calls, and coordinating timely follow ups.
• Research and map target industries, companies, and key stakeholders, ensuring outreach is relevant, informed, and value-led.
• Coordinate client meetings by preparing tailored proposals, briefing internal stakeholders, and ensuring follow through on agreed next steps.
• Promote JBH’s services through compelling, consultative conversations, understanding client needs and aligning our offering to their goals.
• Maintain and manage CRM activity (e.g., HubSpot), ensuring the pipeline is accurately tracked with up-to-date notes, statuses, and contact records.
• Work collaboratively with SEO, PR, and marketing teams to ensure consistent messaging and smooth handovers from sales to delivery.
• Track and report on sales performance metrics, including pipeline health, conversion rates, deal values, and velocity.
• Support the creation and improvement of sales enablement materials, including proposal templates, pitch decks, and case study resources.
• Ensure contracts are compliant with legal guidelines and internal standards.
• Represent JBH at industry events and networking opportunities to raise brand awareness and open new opportunities.
• Manage CRM tools (e.g., HubSpot) to track all pipeline activity, from first contact through to close and onboarding.
• Collaborate with internal delivery teams to ensure a smooth handover from pitch to onboarding.
• Stay informed on competitor activity, digital marketing trends, and sales enablement technologies.
• Continuously improve and refine JBH’s business development approach based on feedback, results, and market shifts.

Skills, Knowledge and Expertise

• 5+ years of experience in a sales or business development role (ideally in an agency or digital environment)
• Basic knowledge of digital PR, SEO, or content marketing services
• Demonstrated ability to meet or exceed KPIs and conversion targets
• Excellent verbal and written communication
• Confident in prospecting, handling objections, and relationship-building
• Familiar with CRM systems (e.g., HubSpot, Pipedrive) and proposal processes
• Highly organised and motivated, with a growth mindset
• Able to learn quickly and take feedback constructively

Additional benefits include:

• Opportunity to be part of a fast-growing, young agency
• Training opportunities at every career stage
• Award-winning employee assistance program
• Fully serviced workspace in Ancoats with perks
• Enhanced maternity and paternity leave
• Half-day Fridays
• Birthday off
• MacBook provided
• Pension scheme

Voted 'PR Agency of the Year 2022,' JBH delivers outstanding PR, SEO, and commercial results for brands worldwide. We support marketing teams with campaigns that secure high-authority coverage and links, boosting organic visibility. Our expertise spans healthcare, beauty, personal finance, food & drinks, property, and interiors. We work with notable national and international brands.