Data Analyst

Nanosep AB; Doncaster; On-site; GBP 30,000 - 55,000; Full time

Job summary

An innovative company is seeking a skilled data analyst to enhance digital marketing strategies. In this role, you will analyze data from various channels to generate actionable insights, collaborate with marketing teams, and support the development of effective SEO and paid media strategies. You will utilize tools like GA4 and Google Ads while staying updated on emerging technologies like AI. This position offers a unique opportunity to contribute to impactful marketing initiatives in a dynamic environment, making a difference in how data drives marketing success.

Qualifications

• 2+ years in data or marketing analytics in a digital search marketing environment.
• Hands-on experience with GA4, Google Ads, and SEO tools.

Responsibilities

• Analyze data to identify trends and opportunities for marketing strategies.
• Support the development of organic and paid media strategies.

Skills

Data Analysis

SEO Tools (Ahrefs, SEMrush)

Google Analytics 4 (GA4)

Google Ads

Data Integration Tools (Funnel, Supermetrics)

Analytical Mindset

Excel/Google Sheets

Basic HTML/JavaScript

SQL

Python

Tools

Google Tag Manager

Funnel

Apify

Job description

Performance Analysis & Insight Generation

Analyze data from SEO, Paid Media, Content Marketing, and wider channels (e.g., social media) to identify trends and opportunities.

Produce actionable insights from large and disparate datasets to inform marketing strategies, campaigns, and pitch material.

Lead reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms.

Collaborate with marketing teams to understand what’s working, what’s not, and why.

SEO & Digital Marketing Optimisation

Support the development of organic and paid media strategies through keyword research, on-page audits, and competitive analysis.

Work with content, development, and media teams to translate insights into action.

Help optimise website structure, content, and campaigns to improve discoverability and engagement.

Tools & Data Infrastructure

Understand the basics of data engineering and work confidently with technical stakeholders to scope data needs and integration requirements.

Utilise off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs) that support data collection and aggregation.

Assist in managing marketing data pipelines and connections between key platforms.

Emerging Tech & Measurement

Contribute to discussions around attribution modeling and, where relevant, Marketing Mix Modeling (MMM).

Stay current on developments in AI, especially LLMs, and their potential role in content, automation, and digital analysis.

Support internal teams in exploring how AI tools and system prompting can enhance digital performance.

Essential Skills & Experience

• At least 2 years of experience in a data or marketing analytics role within a digital search marketing environment.
• Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush.
• A strong analytical mindset, comfortable working with numbers and translating data into narratives.
• Familiarity with APIs and data integration tools (e.g., Funnel, Supermetrics).
• Basic understanding of HTML/JavaScript and tracking implementation (preferred but not essential).
• Strong Excel/Google Sheets skills; knowledge of SQL or Python is a bonus.
• Passionate about marketing, curious about emerging tools, and eager to improve processes.

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Our goal is to improve patient outcomes and population health worldwide.

We seek diverse talent with curious minds and a commitment to innovation and impact. Everyone at IQVIA contributes to our shared mission of helping customers improve patients' lives globally. Learn more at https://jobs.iqvia.com.

IQVIA is an Equal Employment Opportunity employer, welcoming minorities, females, protected veterans, and individuals with disabilities.