Digital Marketing Manager

Anthem Consulting; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative boutique law firm in London is seeking a Digital Marketing Manager to spearhead their digital strategy. This newly created role offers a unique opportunity to lead the development of the firm's website and enhance their online presence through strategic campaigns and social media. The ideal candidate will thrive in a collaborative culture and bring strong digital marketing experience, particularly in SEO and user experience. Join this dynamic team and make a significant impact on the firm's marketing initiatives!

Qualifications

• Strong digital marketing experience within professional services or B2B.
• Proven SEO and UX skills with an analytical mindset.

Responsibilities

• Oversee the firm's website operations and improvements.
• Manage on-site SEO practices to enhance visibility.
• Contribute to planning paid digital advertising campaigns.

Skills

Digital Marketing Experience

SEO

UX

Analytical Skills

Job description

Digital Marketing Manager – newly created role. We are working with a London boutique law firm with a great track record of working with not-for-profit, private clients, and financial services. They have created an exciting new digital marketing manager position in their marketing team, presenting a great opportunity for someone to join the firm and make a tangible contribution. The role will lead on the firm’s new website and also own the digital strategy for campaigns, content, and social media. This firm has a wonderful collaborative culture, reflected in their loyal and stable marketing and BD team.

Key responsibilities include:

1. Oversee the day-to-day operation and ongoing improvement of the firm's website, including a website redevelopment.
2. Take ownership of on-site SEO practices, including metadata, keyword use, and content optimisation to enhance visibility.
3. Work with colleagues across marketing and BD to ensure digital activity supports the firm’s broader strategic aims and brand.
4. Contribute to the planning and execution of paid digital advertising campaigns across relevant channels.
5. Manage and improve how content is structured, tagged, and presented on the website to ensure a good user experience and journey.

The ideal candidate will have:

• Strong digital marketing experience gained within a professional services or similar B2B environment.
• Strong SEO and UX experience.
• An analytical mindset.