Digital Marketing Manager

SpaMedica; Greater Manchester; On-site; GBP 40,000 - 50,000; Full time

Job summary

Join a leading healthcare provider as a Digital Marketing Manager, where you'll lead the digital strategy and enhance patient care through innovative digital marketing initiatives. This role offers the opportunity to work closely with stakeholders and drive exceptional digital performance for SpaMedica and Freedom Vision brands. Enjoy a supportive team environment focused on integrity and kindness, with opportunities for personal and professional growth.

Benefits

33 days holiday

Performance bonuses

Recommend a Friend Scheme

Free quarterly snacks

Flu vaccinations

Continuous training and development

Qualifications

• Lead and manage digital strategy for SpaMedica and Freedom Vision.
• Oversee social media strategy and optimize paid social.
• Manage digital budgets and ensure ROI.

Responsibilities

• Develop and manage annual digital plan aligned with marketing goals.
• Plan and execute integrated digital marketing campaigns.
• Engage with stakeholders to enhance patient experience.

Skills

Digital Strategy

Social Media

Content Marketing

SEO

PPC

Job description

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Hours: Full Time 37.5 hours a week, Monday to Friday.

Salary: Up to £50,000 (Dependent on experience)

Here at SpaMedica, our focus is on patient care, safety, and satisfaction. As the UK’s largest provider of NHS eye services and surgery, we’re experts at what we do, and that’s evidenced by the five-star feedback we receive from our patients.

Joining us as a Digital Marketing Manager, you will support our visions and values of safety, integrity, kindness, and transparency, which are embedded in our day-to-day care to ensure we deliver the best service possible.

All of SpaMedica’s hospitals inspected by the CQC have been rated as ‘Good’ or ‘Outstanding,’ and we have recently been awarded Investors in People Platinum Accreditation.

About you:

The Digital Marketing Manager is responsible and accountable for leading everything digital at SpaMedica, including the development and ongoing enhancement of the digital strategy and digital channels for SpaMedica and Freedom Vision brands. You will have senior responsibility for ensuring that your area within Marketing delivers exceptional digital performance. This role will work closely with key stakeholders across the business, other Marketing Managers, and executives to deliver outstanding B2B, B2C, and internal digital experiences.

Why work with us?

• Join a team that lives our values of safety, integrity, kindness, and transparency.
• Opportunities to grow, learn new skills, and advance your career.
• Be part of a caring, community-focused team.

If you are able to put our patients at the heart of everything you do, then apply today — we want to hear from you!

Summary of benefits:

• 33 days holiday (including bank holidays)
• Performance bonuses twice a year (up to 10%)
• Recommend a Friend Scheme (£350 reward for both)
• Free quarterly snacks, flu vaccinations, and DBS
• Access to exclusive discounts
• Continuous training and development

Responsibilities of our Digital Marketing Manager:

• Lead, develop, and manage a digital strategy and annual digital plan for SpaMedica and Freedom Vision brands aligned with marketing goals.
• Oversee social media strategy, optimize paid social, and develop plans to ensure content strategy aligns with varied audiences.
• Develop ongoing enhancement plans based on insights for websites and channels.
• Set digital channel goals, KPIs aligned with marketing objectives, and review performance using analytics tools for continuous improvement.
• Plan, execute, and optimize integrated digital marketing campaigns across channels including PPC, SEM, SEO, social media, email marketing, content marketing, and display advertising.
• Manage digital budgets effectively, ensuring ROI and resource allocation, and scope opportunities for development, testing, and innovation.
• Identify new digital trends, evaluate new technologies, and ensure brands stay at the forefront of digital developments in the sector.
• Establish and maintain robust processes within digital, including managing agency relationships for optimal performance.
• Support and manage digital executives, overseeing workload, priorities, and career development.
• Engage with stakeholders to support digitization initiatives and technology projects to enhance patient experience.
• Be accountable for the digital budget and KPIs across all digital channels.

Apply Today and be part of a team that puts patients at the heart of everything we do.

Join SpaMedica: Where our values guide everything we do, and you can make a life-changing difference every day. Apply today and be part of a team that puts patients at the heart of everything we do.

Important Information: This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975. A disclosure to the Disclosure and Barring Service (DBS) will be necessary to check for any previous criminal convictions.

Equality and Diversity: SpaMedica is committed to promoting equality, celebrating diversity, and eliminating discrimination. We encourage all individuals, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, to apply. We support applicants with special requirements; please contact us if needed.

Our Commitment: We are committed to safe and fair recruitment, safeguarding, and protecting those we serve. We ensure staff are vetted, trained, and supervised to high standards to provide safe, effective, and compassionate care.