General Sales Manager

TN United Kingdom; Harlow; Remote; GBP 55,000 - 65,000; Full time

Job summary

A leading supplier in the food industry is seeking a General Sales Manager to lead their commercial team. This remote role involves driving sales growth, managing a team, and nurturing customer relationships. The ideal candidate will have a strong background in B2B sales, particularly within the flour or food ingredient sectors, and demonstrate excellent leadership and customer service skills.

Benefits

Car allowance

Pension

24 days holiday plus Bank Holidays

Qualifications

• Proven track record in B2B sales within the food industry.
• Experience managing key accounts and developing new business.
• Strong knowledge of the UK flour market and bakery trade.

Responsibilities

• Lead and manage a team of Territory Managers.
• Drive sales of flour and flour-based mixes.
• Build and nurture relationships with key clients.

Skills

Leadership

Customer Service

Negotiation

Communication

Planning

CRM Proficiency

Job description

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General Sales Manager - Remote Working
Salary: £55,000 to £65,000 DOE, car allowance, Pension and 24 days holiday plus Bank Holidays.

Are you an experienced sales leader with a strong background in the food industry? Are you passionate about driving growth, leading high-performing teams, and nurturing long-term customer relationships? If so, we want to hear from you.

Our client are a well-established supplier of flour and flour-based mixes, serving food manufacturers, bakeries, and wholesalers across the UK. They are seeking a dynamic General Sales Manager to take charge of their commercial team, contribute to their strategic sales development, and continue our tradition of exceptional customer service.

Key Responsibilities:

• Lead and manage a team of Territory Managers to grow and develop existing customer accounts and secure new business opportunities.
• Drive sales of flour and flour-based mixes to manufacturers, bakeries, and wholesale customers.
• Build and nurture relationships with key clients while identifying new market opportunities.
• Ensure effective credit control, maintaining customer accounts within agreed credit terms.
• Provide regular sales reporting and forecasting to senior leadership.
• Support and coach the sales team, driving performance and maintaining high professional standards.

Key Attributes and Experience:

• Proven track record in B2B sales within the food industry - flour or food ingredient experience highly preferred.
• Demonstrable success in managing key accounts and developing new business.
• Prior experience working with wholesalers is essential.
• Sound knowledge of the UK flour market and bakery trade is a strong advantage.
• Strong leadership skills - able to inspire, manage, and develop a professional sales team.
• High level of organisation with excellent planning and execution abilities.
• Strong customer service ethos with a commitment to long-term relationship building.
• Proficiency with CRM systems and sales reporting tools.
• Excellent communication, negotiation, and administrative skills.
• Motivated, results-driven, and looking for a stable, long-term career opportunity.

What We our client offers:

• A competitive salary of £55,000-£65,000 depending on experience, car allowance, Pension and 24 days holiday plus Bank Holidays.
• This is a remote working role; however, you will be expected to travel weekly to spend time on the road with members of the sales team and to visit both current and prospective customers. Occasional travel for client meetings and team coordination is also required.
• A supportive, team-oriented culture in a stable and growing company.
• The opportunity to make a real impact on the future growth of the business.

Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.

Tate is acting as an Employment Business in relation to this vacancy.

Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.