Funeral Plan Sales Executive

Dignity PLC; United Kingdom; On-site; GBP 38,000 - 44,000; Full time

Job summary

A leading company is seeking a Funeral Plan Sales Executive to drive sales in the North East. The role involves coaching teams, ensuring compliance, and supporting customers in making informed choices. The ideal candidate is self-motivated, has strong sales experience, and enjoys coaching others. The position offers a competitive salary and a supportive work environment.

Benefits

BUPA private healthcare

Company pension

Life assurance

Employee assistance programme

Annual company bonus

25 days annual leave + bank holidays

Qualifications

• Experience in a sales or customer-focused environment.
• Self-motivated and confident working independently.
• Comfortable working in a compliance-driven setting.

Responsibilities

• Drive Funeral Plan sales by coaching and supporting regional teams.
• Deliver structured one-to-one coaching and team workshops.
• Monitor and respond to customer feedback, cancellations and complaints.

Skills

Sales

Coaching

Time Management

Communication

Job description

Funeral Plan Sales Executive
Location: North East Region (Yorkshire, Durham, Northumberland)
Job Type: Full-Time / Permanent
Salary: £38,000 per annum + £4,000 company car allowance
Are you a self-motivated individual with a strong background in sales and a passion for helping others?
We’re seeking a driven and personable Funeral Plan Sales Executive to champion the growth of funeral plan sales across Dignity’s branch network in the North East — including Yorkshire, Durham, Northumberland and surrounding areas.
If you have the initiative, commercial acumen, and people skills to make a meaningful impact, we want to hear from you.
What Makes This Role Meaningful?
At Dignity, we help people plan for the future with clarity and compassion. As a Funeral Plan Sales Executive, you’ll play a vital role in ensuring customers are supported with the knowledge and confidence to make informed choices. Your guidance and training will help our branch teams deliver exceptional service and trusted advice.
The Role
This is a field-based, regional role focused on driving sales performance through coaching, training, and compliance. Working closely with our funeral home teams and Business Leaders, you will spend a minimum of four days per week in the field, supporting local teams, identifying growth opportunities, and delivering structured coaching.
Key Responsibilities:

Drive Funeral Plan sales by coaching and supporting regional teams.
Deliver structured one-to-one coaching and team workshops.
Support new consultants with induction and ongoing training.
Monitor and respond to customer feedback, cancellations and complaints.
Promote ethical, customer-first sales behaviours.
Ensure compliance with FCA and internal standards.
Maintain accurate records to demonstrate competency and outcomes.
Lead by example across the region, motivating and energising others.

About You
We’re looking for someone who:

Has experience in a sales or customer-focused environment.
Is self-motivated and confident working independently.
Enjoys coaching others and providing performance feedback.
Has strong time management and planning skills.
Communicates effectively and builds strong relationships.
Is comfortable working in a compliance-driven setting.
Is sensitive to the needs of bereaved families, or open to learning.
Brings resilience and adaptability to a fast-paced, field-based role.

What We Offer

Annual salary of up to £38,000.
£4,000 annual car allowance.
25 days annual leave + bank holidays.
BUPA private healthcare (Self).
Company pension, life assurance, and employee assistance programme.
Annual company bonus.
Full training and support from regional and central teams.

What are the next steps?
If this sounds like the right role for you and you’re ready to bring care and professionalism to an essential service, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us
At Dignity, we’re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life’s most difficult moments. Every member of our team plays a vital role in delivering exceptional service and care to those who need us.
With over 500 funeral homes across the UK, Dignity Funerals is a trusted presence in local communities, operating under respected and well-known local names. We’re proud to offer a truly personal and attentive service — one that’s tailored to the individual needs and wishes of every family we support.
We’re also part of the wider Dignity Group, a growing organisation with the unique ability to support every aspect of end-of-life planning and care. This includes:

Our Crematoria and Memorials Group, managing 45 crematoria nationwide
Dignity Funeral Plans, giving people peace of mind by allowing them to plan ahead
The recently acquired Farewill, a leading provider of online wills and probate services

Together, our goal is simple: to provide families with continuity, care, and clarity — from planning and preparation through to the funeral itself, and beyond.
FCA Statement
Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).
Equality, Diversity and Inclusion StatementOur Vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences.We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.