E-Marketing & Events Executive

TN United Kingdom; Lowestoft; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic E-Marketing & Events Executive to join their team in Lowestoft. This exciting role involves planning and executing innovative e-marketing campaigns in the gardening and sports sectors to enhance customer engagement and retention. You will be responsible for crafting compelling email content, managing events, and coordinating catalog production, ensuring that all marketing efforts align with brand guidelines. If you are passionate about marketing technology and have a keen eye for detail, this is a fantastic opportunity to contribute to a forward-thinking company that values creativity and initiative.

Qualifications

• 5+ years of experience in email marketing and automation.
• Proven ability to deliver effective and engaging marketing campaigns.

Responsibilities

• Plan and execute e-marketing campaigns to drive engagement and sales.
• Manage events and coordinate catalog production for marketing materials.

Skills

Email Marketing

Data Analysis

Creative Writing

Project Management

Customer Relationship Management (CRM)

Education

GCSEs Grade A-C in Maths and English

HND or Degree in Marketing

Tools

Word

Excel

PowerPoint

CANVA

Photoshop

Job description

Social network you want to login/join with:

E-Marketing & Events Executive, Lowestoft

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Client:

P+S Personnel

Location:

Lowestoft, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f2c642d84b26

Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

P+S Personnel are pleased to be working on behalf of our clients, who are currently seeking an E-Marketing & Events Executive to join their team based in Lowestoft on a full-time, permanent basis.

Role Summary:

Responsible for planning, developing and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales and enhance customer retention. Also to manage and co-ordinate events and catalogue production.

Main Responsibilities:

• Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
• Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
• Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
• Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
• Optimise email templates for maximum impact and deliverability.
• Oversee and continuously improve the customer journey.
• Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
• Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
• Event & exhibition management and co-ordination.
• Co-ordinating key catalogue and brochure production (on/offline) through all stages including product selection, pagination planning, creative stages and final print.

Qualifications and Experience:

• GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
• HND or Degree (Marketing desirable).
• Proven experience working in a similar role for 5+ years.
• Hands-on experience with email marketing and automation.
• Building, sending and reporting on emails.
• Passionate about marketing technology, data analysis and social media.
• An eye for detail and design, and a solid understanding of brand and customer.
• Demonstrate clear ROI on marketing activity.
• Good knowledge/use of Word, Excel, PowerPoint, CANVA and Photoshop.

Person Specification:

• Understanding of CRM.
• Experience using ESPs.
• Exceptional creative writing with impeccable spelling and grammar.
• A/B testing and experimentation to improve email content, subject lines, and calls to action.
• Strong data analytical skills.
• Impeccable interpersonal, verbal and written communication skills.
• Highly organized, detail-oriented, and able to work effectively with colleagues.
• Has a “Can do” attitude and a high level of attention to detail.
• Excellent integrity and professionalism.
• Able to juggle multiple projects and prioritise time.
• Ability to work on own and use initiative.
• Has a flexible approach to achieve deadlines and/or company/team objectives.
• Self-development – identifies own training needs and sees them through to fruition.
• Desire to exceed targets.
• Self-motivated and seeks to be challenged and stretched.
• Excellent understanding of internal and external customer needs.
• Full clean driving licence.

Working Hours:

• Monday – Friday, 08:30 – 17:00 (40 hours per week)
• Working hours will be flexible, to suit customer and workflow demands.

If this is a role you are interested in, please apply online ensuring your CV is up to date.