E-commerce Growth Lead

PuraVero Home Filtration; Greater London; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Equity incentive

Performance bonus

Remote or hybrid in the UK

Job summary

PuraVero Home Filtration in the UK is seeking a hands-on Head of E-commerce to own the online store, set the creative direction, manage ad accounts and optimize growth. You will lead performance and creative strategy, driving revenue and margins across the UK while preparing for international expansion.

You will work directly with the founder and freelance creators, editors and our web developer. The role is remote or hybrid within the UK, with in-person team days in London every fortnight.

Qualifications

• 4+ years scaling a direct-to-consumer e-commerce brand, in-house or agency.
• Proven profitability with paid social for a high-ticket purchase.
• Hands-on with WooCommerce or Shopify, GA4, and email/SMS automation.
• You own numbers and drive commercial decisions with data.

Responsibilities

• Plan, run and scale Meta and Google campaigns yourself, targeting contribution margins.
• Set the creative strategy and testing roadmap; brief creators and designers.
• Own store conversion: product pages, landing pages, checkout and payments.
• Build email and SMS flows to convert first purchases into repeat orders.
• Help test demand in new markets beyond the UK when ready.
• Own tracking, attribution and a weekly scorecard.

Skills

Paid social

Creative direction

E-commerce growth

Data-driven

Tools

WooCommerce

Shopify

GA4

SMS automation

Job description

PuraVero makes premium whole-house water filters. One system sits where the water enters the home, so every tap, shower and appliance gets filtered water, with added limescale protection and no salt.

We were founded in 2024. Our PureLine range is designed and assembled in the UK from US and German components, and backed by a 5-year hardware warranty and a 90-day money-back guarantee.

Until now, most customers have bought through a consultation and professional installation. Our new online store lets people buy a PureLine system direct, and we expect e-commerce to become our largest channel.

The role

You will own PuraVero's e-commerce channel end to end: the revenue number, the ad accounts, the creative and the store.

We want one person who sets the creative direction and runs the performance. On paid social the creative does most of the targeting, so splitting those two jobs slows everything down. You decide what we say and show, then prove it with the numbers.

This is a hands-on role. You will work directly with the founder and direct freelance creators, editors and our web developer. The job is to scale the UK store first. Other markets, starting with the US, may follow.

What you'll do

• Paid acquisition. Plan, run and scale our Meta and Google campaigns yourself, to a contribution-margin target rather than platform ROAS. Open new channels when the numbers justify it.
• Creative direction. Set the creative strategy and testing roadmap: angles, hooks, offers and formats. Brief and direct creators, editors and designers, and use AI tools to produce and iterate faster.
• Store and conversion. Own the conversion rate of our WooCommerce store: product pages, landing pages, checkout, payment plans, reviews and A/B tests.
• Retention. Build the email and SMS flows that turn a first purchase into replacement-filter orders and referrals.
• New markets. Help test demand outside the UK when the time is right.
• Numbers. Own tracking, attribution and a weekly scorecard: customer acquisition cost, conversion rate, average order value, contribution margin and repeat rate.
• Brand. Keep everything we publish inside our brand voice and our rules on product claims.

What we're looking for

• 4+ years growing a direct-to-consumer e-commerce brand, in-house or at a performance agency, with your own hands in the ad accounts.
• A record of scaling paid social profitably for a high-ticket, considered purchase. Home, wellness or hardware experience is a plus.
• Creative judgment you can show: ads you conceived or directed, and what they did.
• Commercial thinking. You are comfortable with unit economics and contribution margin, not only ROAS.
• Hands-on skills in store conversion (WooCommerce or Shopify), GA4, and email and SMS automation.
• Fluency with AI tools for creative production and analysis.
• Experience selling to US consumers is a plus.
• You like owning a number, you welcome direct feedback, and you work well remotely.

What we offer

• £65,000–£80,000 a year, depending on experience.
• A performance bonus tied to e-commerce revenue and margin targets.
• An equity incentive.
• Remote or hybrid working: anywhere in the UK, with in-person team days in London every fortnight.
• Full ownership of the channel, with a direct line to the founder.