E-commerce & Digital Experience Leader

Sephora USA, Inc; Greater London; On-site; GBP 110,000 - 150,000; Full time

Job summary

SEPHORA UK is seeking a Head of E-commerce & Digital Experience to shape our fast-growing digital business across web and app, partnering with Commercial, Marketing, Tech, Retail and Global teams to deliver premium omnichannel experiences.

You will lead a strategic roadmap, drive online sales and customer lifetime value, and build a high-performing ecommerce organisation with a culture of accountability.

Qualifications

• Significant experience in a senior digital, e-commerce or omnichannel leadership role, ideally within a multi-brand retail environment.
• Deep expertise across e-commerce, digital product, customer experience and omnichannel retail.
• Proven track record of growing a digital business and delivering profitable commercial performance.
• Strong understanding of digital platforms, web and app ecosystems, UX, SEO, product discovery, personalisation and site optimisation.
• Strong commercial and analytical capability, with the ability to connect customer insight, trading performance and business priorities.
• Experience leading digital campaigns, commercial activations, brand partnerships and online growth initiatives.
• Strong awareness of digital innovation, AI, automation and emerging commerce trends.
• Proven experience building, leading and developing high-performing teams.
• Excellent stakeholder management skills, with the ability to influence and collaborate across complex, matrixed organisations.
• Experience working with external technology partners, agencies or strategic suppliers would be beneficial.

Responsibilities

• Build and drive SEPHORA UK’s e-commerce strategy, digital roadmap and growth priorities in line with business ambition and customer needs.
• Accelerate online sales, conversion, customer engagement and lifetime value, while balancing commercial performance with a best-in-class customer experience.
• Own and evolve the digital product roadmap across web and app, partnering closely with Tech to prioritise developments that deliver the greatest customer and business impact.
• Continuously improve the customer journey across personalisation, on-site merchandising, search, product discovery, UX, SEO, GEO, AI-enabled experiences and site performance.
• Lead the execution of digital campaigns, promotions, launches, drops, key trading moments and seasonal activations that excite customers and drive conversion.
• Build strategic growth plans with priority brand partners, maximising visibility opportunities and creating differentiated digital experiences.
• Champion innovation across digital beauty, testing new technologies, customer experiences, automation, agentic commerce and emerging retail trends.
• Ensure every digital touchpoint reflects SEPHORA’s premium positioning, unique curation and passion for beauty storytelling.
• Partner cross-functionally with Revenue Growth Management, Marketing, CRM, Retail, Brand, Operations, Customer Care and Technology to deliver seamless omnichannel journeys.
• Monitor and optimise digital P&L drivers including payment, shipping, fraud, returns and customer care, identifying opportunities to improve efficiency and experience.
• Build, lead and develop a high-performing e-commerce organisation, creating scalable ways of working and a culture of accountability, collaboration and continuous improvement.
• Act as a key interface with Regional and Global Digital teams, sharing best practice, driving alignment and positioning SEPHORA UK as an early adopter of global digital capabilities.

Skills

Senior digital leadership

E-commerce leadership

Omnichannel retail

Stakeholder management

Team leadership

Job description

SEPHORA UK is seeking a Head of E-commerce & Digital Experience to shape our fast-growing digital business across web and app, partnering with Commercial, Marketing, Tech, Retail and Global teams to deliver premium omnichannel experiences.

You will lead a strategic roadmap, drive online sales and customer lifetime value, and build a high-performing ecommerce organisation with a culture of accountability.