E‑commerce & Digital Experience Lead

LVMH; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Job summary

SEPHORA UK is seeking a Head of E-commerce & Digital Experience to shape the next chapter of our digital growth across web and app. You will lead strategy, product roadmaps and omnichannel initiatives that amplify customer love for beauty online, collaborating with Commercial, Marketing, Tech, Retail, Operations and CRM teams.

The role requires a commercially sharp, customer-obsessed leader who thrives in fast-paced, high-growth environments, driving innovation, partnerships and best-in-class

Qualifications

• Significant experience in a senior digital, e-commerce or omnichannel leadership role within a multi-brand retail environment.
• Deep expertise across e-commerce, digital product, customer experience and omnichannel retail.
• Proven track record of growing a digital business and delivering profitable commercial performance.
• Strong understanding of digital platforms, web and app ecosystems, UX, SEO, product discovery, personalisation and site optimisation.
• Strong commercial and analytical capability, with the ability to connect customer insight, trading performance and business priorities.
• Experience leading digital campaigns, commercial activations, brand partnerships and online growth initiatives.
• Strong awareness of digital innovation, AI, automation and emerging commerce trends.
• Proven experience building, leading and developing high-performing teams.
• Excellent stakeholder management skills, with the ability to influence and collaborate across complex, matrixed organisations.

Responsibilities

• Build and drive SEPHORA UK’s e-commerce strategy, digital roadmap and growth priorities in line with business ambition and customer needs.
• Accelerate online sales, conversion, customer engagement and lifetime value, while balancing commercial performance with a best-in-class customer experience.
• Own and evolve the digital product roadmap across web and app, partnering closely with Tech to prioritise developments that deliver the greatest customer and business impact.
• Continuously improve the customer journey across personalisation, on-site merchandising, search, product discovery, UX, SEO, GEO, AI-enabled experiences and site performance.
• Lead the execution of digital campaigns, promotions, launches, drops, key trading moments and seasonal activations that excite customers and drive conversion.
• Build strategic growth plans with priority brand partners, maximising visibility opportunities and creating differentiated digital experiences.
• Champion innovation across digital beauty, testing new technologies, customer experiences, automation, agentic commerce and emerging retail trends.
• Ensure every digital touchpoint reflects SEPHORA’s premium positioning, unique curation and passion for beauty storytelling.
• Partner cross-functionally with Revenue Growth Management, Marketing, CRM, Retail, Brand, Operations, Customer Care and Technology to deliver seamless omnichannel journeys.
• Monitor and optimise digital P&L drivers including payment, shipping, fraud, returns and customer care, identifying opportunities to improve efficiency and experience.
• Build, lead and develop a high-performing e-commerce organisation, creating scalable ways of working and a culture of accountability, collaboration and continuous improvement.
• Act as a key interface with Regional and Global Digital teams, sharing best practice, driving alignment and positioning SEPHORA UK as an early adopter of global digital capabilities.

Job description

SEPHORA UK is seeking a Head of E-commerce & Digital Experience to shape the next chapter of our digital growth across web and app. You will lead strategy, product roadmaps and omnichannel initiatives that amplify customer love for beauty online, collaborating with Commercial, Marketing, Tech, Retail, Operations and CRM teams.

The role requires a commercially sharp, customer-obsessed leader who thrives in fast-paced, high-growth environments, driving innovation, partnerships and best-in-class