Head of Ecommerce & Digital Experience

LVMH Group; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

SEPHORA UK is seeking a Head of E-commerce & Digital Experience to lead the digital growth across web and app, delivering seamless, premium experiences and driving customer acquisition, engagement and profitability.

You will collaborate with Commercial, Marketing, Tech, Retail and Global teams to position SEPHORA UK as a leading European digital market, championing innovation, omnichannel thinking and customer obsession.

Qualifications

• Significant experience in a senior digital, e-commerce or omnichannel leadership role.
• Deep expertise across e-commerce, digital product, customer experience and omnichannel retail.
• Proven track record of growing a digital business and delivering profitable performance.
• Strong understanding of digital platforms, web/app ecosystems, UX, SEO and site optimisation.
• Analytical capability linking customer insight with trading performance and priorities.
• Experience leading digital campaigns, activations, partnerships and online growth.
• Awareness of AI, automation and emerging commerce trends.
• Proven ability to build and develop high-performing teams.
• Excellent stakeholder management in complex organisations.
• Experience with external technology partners or agencies is beneficial.

Responsibilities

• Build and drive SEPHORA UK's e-commerce strategy, digital roadmap and growth priorities.
• Accelerate online sales, conversion, engagement and value while ensuring premium CX.
• Own and evolve the digital product roadmap across web and app with Tech.
• Improve customer journey with personalisation, on-site merchandising, UX and SEO.
• Lead digital campaigns, launches, drops and seasonal activations.
• Grow strategic brand partner plans and differentiated digital experiences.
• Champion innovation across digital beauty, AI and emerging trends.
• Ensure every touchpoint reflects premium SEPHORA positioning and storytelling.
• Partner with cross-functional teams to deliver seamless omnichannel journeys.
• Monitor digital P&L drivers and opportunities to improve efficiency.
• Build and develop a high-performing ecommerce organisation.
• Interface with Regional and Global Digital teams to share best practices.

Skills

Digital leadership

E-commerce

Omnichannel

Strategic planning

Stakeholder management

Team leadership

Analytics

Job description

At SEPHORA UK, beauty isn’t just what we sell - it’s who we are. It’s the freedom to express yourself, the thrill of discovering something new, and the power of belonging to a community that celebrates every identity. From our beginnings in France to becoming part of the LVMH family, we’ve always pushed boundaries through creativity, innovation, and inclusivity.

Today, as we continue our exciting expansion across the UK, we’re looking for passionate, driven individuals to help shape the future of prestige beauty in one of the world’s most dynamic retail markets.

The Opportunity

As our Head of E-commerce & Digital Experience, you’ll play a pivotal role in shaping the next chapter of SEPHORA UK’s digital growth. In a market of exceptional expansion, e-commerce is a strategic pillar of our business - driving customer acquisition, engagement, loyalty and profitable growth.

You’ll lead the strategy and evolution of our digital business across web and app, creating seamless, inspiring and commercially powerful experiences that bring the magic of SEPHORA to life online. Working closely with Commercial, Marketing, Tech, Retail, Operations, CRM, Regional and Global teams, you’ll help position SEPHORA UK as one of the leading digital markets in Europe - championing innovation, customer obsession and best-in-class omnichannel thinking.

What you’ll be doing…

• Build and drive SEPHORA UK’s e-commerce strategy, digital roadmap and growth priorities in line with business ambition and customer needs.
• Accelerate online sales, conversion, customer engagement and lifetime value, while balancing commercial performance with a best-in-class customer experience.
• Own and evolve the digital product roadmap across web and app, partnering closely with Tech to prioritise developments that deliver the greatest customer and business impact.
• Continuously improve the customer journey across personalisation, on-site merchandising, search, product discovery, UX, SEO, GEO, AI-enabled experiences and site performance.
• Lead the execution of digital campaigns, promotions, launches, drops, key trading moments and seasonal activations that excite customers and drive conversion.
• Build strategic growth plans with priority brand partners, maximising visibility opportunities and creating differentiated digital experiences.
• Champion innovation across digital beauty, testing new technologies, customer experiences, automation, agentic commerce and emerging retail trends.
• Ensure every digital touchpoint reflects SEPHORA’s premium positioning, unique curation and passion for beauty storytelling.
• Partner cross-functionally with Revenue Growth Management, Marketing, CRM, Retail, Brand, Operations, Customer Care and Technology to deliver seamless omnichannel journeys.
• Monitor and optimise digital P&L drivers including payment, shipping, fraud, returns and customer care, identifying opportunities to improve efficiency and experience.
• Build, lead and develop a high-performing e-commerce organisation, creating scalable ways of working and a culture of accountability, collaboration and continuous improvement.
• Act as a key interface with Regional and Global Digital teams, sharing best practice, driving alignment and positioning SEPHORA UK as an early adopter of global digital capabilities.

What you’ll bring…

You’ll be a commercially sharp and customer-obsessed digital leader who thrives in fast-paced, high-growth environments. You bring the confidence to set a bold vision, the collaboration skills to bring others with you, and the curiosity to keep pushing what digital beauty can be. Positive, solution-focused and highly adaptable, you’ll combine strategic thinking with a hands‑on approach, building strong relationships across teams and creating the momentum needed to deliver meaningful growth.

• Significant experience in a senior digital, e-commerce or omnichannel leadership role, ideally within a multi-brand retail environment.
• Deep expertise across e-commerce, digital product, customer experience and omnichannel retail.
• Proven track record of growing a digital business and delivering profitable commercial performance.
• Strong understanding of digital platforms, web and app ecosystems, UX, SEO, product discovery, personalisation and site optimisation.
• Strong commercial and analytical capability, with the ability to connect customer insight, trading performance and business priorities.
• Experience leading digital campaigns, commercial activations, brand partnerships and online growth initiatives.
• Strong awareness of digital innovation, AI, automation and emerging commerce trends.
• Proven experience building, leading and developing high-performing teams.
• Excellent stakeholder management skills, with the ability to influence and collaborate across complex, matrixed organisations.
• Experience working with external technology partners, agencies or strategic suppliers would be beneficial.

Together, we belong to something beautiful.

SEPHORA is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

We welcome applications from all suitably qualified candidates. Please note that we are unable to provide visa sponsorship for this role, so applicants must have the right to work in the UK at the start of employment and will be asked to provide relevant evidence.

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
The House provides a superior selection of quality products and always keeps pace with the latest trends.
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.
At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.