Digital Marketing Manager

Placements24; Greater London; Hybrid; CAD 160,000 - 207,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, and vision insurance

Generous paid time off

Retirement benefits

Professional development opportunities

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead digital efforts from our East London office. This hybrid role combines in-office collaboration with remote work, focusing on developing and executing comprehensive strategies to drive online growth and strengthen brand presence.

The ideal candidate brings 7+ years in digital marketing, strong leadership, and a proven track record across SEO, SEM, content, social media, and email marketing, with excellent analytical and

Qualifications

• Bachelor's degree in Marketing or Business; master's is a plus.
• 7+ years in digital marketing, at least 3 in leadership.
• Proven track record of successful digital marketing strategies.
• Deep understanding of SEO, SEM, content, social, email, and analytics.
• Excellent leadership, communication, and analytical skills.

Responsibilities

• Develop and execute a robust digital marketing strategy aligned with business goals.
• Oversee and manage all digital channels including SEO, SEM, content, email, social, and paid ads.
• Manage the digital marketing budget to maximize ROI.
• Analyze performance data and provide strategic recommendations.
• Lead and mentor a team of digital marketing specialists.

Skills

Leadership

Communication

Analytical skills

Education

Bachelor's degree in Marketing or Business

Master's degree a plus

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their digital efforts from their East London office. This hybrid role offers the advantage of in-office collaboration and the flexibility of remote work. You will be responsible for developing and implementing comprehensive digital marketing strategies to drive online growth, enhance brand presence, and achieve key business objectives. The ideal candidate is a visionary leader with a strong understanding of all facets of digital marketing, from SEO and SEM to content, social media, and email marketing.

Key Responsibilities

• Develop and execute a robust digital marketing strategy that aligns with overall business goals and drives customer acquisition and retention.
• Oversee and manage all digital marketing channels, including SEO, SEM, content marketing, email marketing, social media, and paid advertising.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI and achieve campaign targets.
• Analyze digital marketing performance data, identify trends, and provide strategic recommendations for continuous improvement and optimization.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.
• 7+ years of progressive experience in digital marketing, with at least 3 years in a management or leadership role.
• Proven track record of developing and executing successful digital marketing strategies that deliver measurable results.
• Deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and web analytics.
• Excellent leadership, communication, and analytical skills.

Benefits

• Competitive executive-level salary and bonus structure.
• Hybrid work model providing work-life balance.
• Comprehensive medical, dental, and vision insurance.
• Generous paid time off and retirement benefits.
• Opportunities for professional development and leadership training in East London .