Fashion Ecommerce Content & Optimisation Lead

ASOS

Greater London

On-site

GBP 38,000 - 60,000

Full time

4 days ago

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Benefits offered by this job

Employee discount

Employee sample sales

25 days paid annual leave

Private medical care scheme

Fixed annual payment

Learning opportunities

Job summary

ASOS is seeking a Content and Optimisation Specialist to deliver engaging, customer-first onsite experiences across global markets. You will work with Trade, Marketing, Product and Creative teams to execute content plans and run testing programmes, using performance insights to improve engagement.

The role suits someone who blends attention to detail with creativity, organisation, and a passion for fashion and ecommerce.

Qualifications

Experience in onsite content, digital trading, ecommerce or a similar online customer experience role.
Confident using CMS platforms and digital content management tools.
Experience with performance reporting and translating data into actionable recommendations.
Strong visual and creative judgement with an eye for fashion and imagery.
Highly organised with the ability to manage multiple priorities and deadlines.
Attention to content accuracy and cross-functional collaboration.

Responsibilities

Build, maintain and optimise homepage experiences across multiple global markets.
Execute content plans aligned with campaigns and key trading moments.
Localise content to regional audiences rather than a single global approach.
Curate imagery reflecting brand guidelines, trends and business objectives.
Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences.
Support rollout and adoption of new digital products, features and content capabilities.
Contribute to onsite experimentation and testing programmes and apply learnings.
Monitor live content for accuracy, quality and consistent customer experience.
Produce and maintain content documentation, processes and best practice guidelines.
Analyse content performance and provide recommendations to improve engagement and conversion.
Stay informed on fashion trends and market insights to influence decisions.
Support our Diversity, Equity & Inclusion strategies.