Dynamic Creative Account Manager

Dentsu Aegis Network; City of Edinburgh; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading media and digital marketing firm in Edinburgh is seeking a Dynamic Creative Manager to develop and optimize personalized advertising strategies. This role involves managing a team, handling client relationships, and leading dynamic creative campaigns. Strong programmatic experience is required. The position offers a competitive salary and flexible working options across UK offices.

Benefits

Competitive salary

Tailored benefits package

Qualifications

• Previous Programmatic or DCO experience is essential, preferably at Manager level.

Responsibilities

• Develop and lead DCO strategy and optimize dynamic creative campaigns.
• Manage team and maintain client relationships.
• Coordinate with stakeholders for project execution.

Skills

Programmatic experience

DCO strategy development

Client relationship management

Job description

Overview

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Dynamic Creative Manager to work from our office in London.

Role Purpose

The Dynamic Creative Manager will be responsible for developing and leading DCO strategy, set-up and optimisation of all personalised advertising and marketing. The Manager will establish a proven track record of delivering high level strategic thinking, in-depth campaign analysis of creative performance and effective, incremental testing for dynamic creative campaigns to ensure year-on-year client growth. They will proactively orchestrate a team of DCO specialists, both in individual performance development and guidance, whilst also managing the overarching strategic roadmap and overseeing production and delivery of outputs across all Dynamic Creative campaigns to a high standard and with the guidance of seniors and directors. The Manager will have a proven track record of winning new business and will lead on in-person and virtual pitches, presentations, and workshops with clients. They will report into the Dynamic Creative Director.

Key Responsibilities

• Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.
• Define the role of personalisation across addressable channels via data signals to drive performance.
• Exercise critical thinking and analysis to develop robust strategic planning and processes for all account-related responsibilities across data-driven dynamic creative campaigns.
• Lead on new business opportunities and orchestrate workshops with multiple stakeholders.
• Lead collaboration and relationships with all key stakeholders and partners on dynamic creative projects, including internal teams and external agencies, ensuring outputs are met accordingly to project timelines, and agreed objectives and purpose.
• Ensure QA is maintained and be the person-of-contact for roadmapping, launch and activation, with overall responsibility for activation checks and timely status reports to client for dynamic creative clients.
• Maintain and nurture client relationships.
• Responsible for drafting proposals and scopes of works as well as financial onboarding, forecasting, and billing per account.
• Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals.

Skills/Qualifications

• Previous Programmatic or DCO experience is essential, preferably at Manager level.

What we offer

• This is a permanent role
• The team is based from the London and Edinburgh office but you can be also work from from any of our UK offices.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location: Edinburgh

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Dynamic Creative Manager to work from our office in London.

Role Purpose

The Dynamic Creative Manager will be responsible for developing and leading DCO strategy, set-up and optimisation of all personalised advertising and marketing. The Manager will establish a proven track record of delivering high level strategic thinking, in-depth campaign analysis of creative performance and effective, incremental testing for dynamic creative campaigns to ensure year-on-year client growth. They will proactively orchestrate a team of DCO specialists, both in individual performance development and guidance, whilst also managing the overarching strategic roadmap and overseeing production and delivery of outputs across all Dynamic Creative campaigns to a high standard and with the guidance of seniors and directors. The Manager will have a proven track record of winning new business and will lead on in-person and virtual pitches, presentations, and workshops with clients. They will report into the Dynamic Creative Director.

Key Responsibilities

• Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.
• Define the role of personalisation across addressable channels via data signals to drive performance.
• Exercise critical thinking and analysis to develop robust strategic planning and processes for all account-related responsibilities across data-driven dynamic creative campaigns.
• Lead on new business opportunities and orchestrate workshops with multiple stakeholders.
• Lead collaboration and relationships with all key stakeholders and partners on dynamic creative projects, including internal teams and external agencies, ensuring outputs are met accordingly to project timelines, and agreed objectives and purpose.
• Ensure QA is maintained and be the person-of-contact for roadmapping, launch and activation, with overall responsibility for activation checks and timely status reports to client for dynamic creative clients.
• Maintain and nurture client relationships.
• Responsible for drafting proposals and scopes of works as well as financial onboarding, forecasting, and billing per account.
• Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals.

Skills/Qualifications

• Previous Programmatic or DCO experience is essential, preferably at Manager level.

What we offer

• This is a permanent role
• The team is based from the London and Edinburgh office but you can be also work from from any of our UK offices.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location: Edinburgh

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

About the company

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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