DRTV & Offline Media Account Lead

All Response Media; Leeds; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Private healthcare

Annual company away day & socials

Drinks fridge, fruit, Monday breakfast

Cycle-to-work scheme

Job summary

All Response Media in Leeds is seeking an Account Manager or Senior Media Executive to manage offline media campaigns, with a focus on DRTV. You will build strong client relationships and collaborate with cross-functional teams to deliver measurable results for a portfolio of UK brands.

You'll bring experience across offline channels, especially TV planning and buying, and you will drive performance through analysis, reporting and optimization, while developing your own strategic and commercial

Qualifications

• Experience in media planning and campaign delivery across offline channels.
• Strong understanding of DRTV and response-focused campaigns.
• Proven track record building relationships with clients.

Responsibilities

• Build strong day-to-day relationships with clients and become a trusted point of contact.
• Support development of media strategies aligned to client objectives.
• Lead regular client calls, meetings and campaign reviews.
• Identify opportunities to improve campaign performance and deliver additional value.
• Plan, implement and optimise campaigns across TV, BVOD, CTV, Radio, Audio, OOH and Print.
• Monitor campaign performance and provide optimisation recommendations.
• Analyse response data and media performance metrics.

Skills

Offline media

TV planning & buying

Client relationship management

Analytical skills

Commercial acumen

Campaign delivery

Tools

BARB

YouGov

TGI

AdIntel

MediaOcean

TechEdge

Job description

All Response Media in Leeds is seeking an Account Manager or Senior Media Executive to manage offline media campaigns, with a focus on DRTV. You will build strong client relationships and collaborate with cross-functional teams to deliver measurable results for a portfolio of UK brands.

You'll bring experience across offline channels, especially TV planning and buying, and you will drive performance through analysis, reporting and optimization, while developing your own strategic and commercial