Senior DRTV Account Manager & Analytics Lead

Smart Response Media Limited; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Generous profit-related bonus scheme

Additional employee benefits

Job summary

Smart Response Media Limited is hiring a Senior Account Manager/Media Analyst in Greater London. In this full-time role, you'll lead client relationships and manage the performance of Direct Response TV campaigns. Your responsibilities will include media planning across various platforms, optimizing campaigns based on data insights, and overseeing the creative process to ensure compliance with UK regulations. A competitive salary and profit-related bonuses are included.

Qualifications

• Ability to analyze data and derive insights for campaign improvements.
• Strong communication skills for managing client relationships.
• Experience with media planning and performance analysis.

Responsibilities

• Lead client relationships for Direct Response TV campaigns.
• Develop media plans across linear TV, VOD, and CTV.
• Produce reports and actionable insights to optimize campaigns.
• Manage the creative development process from briefing to delivery.

Skills

Performance marketing analysis

Client relationship management

Media planning and buying

Campaign optimization

Collaboration with creative teams

Education

Relevant degree or equivalent experience

Tools

Monday.com

Gantt Charts

Job description

Smart Response Media Limited is hiring a Senior Account Manager/Media Analyst in Greater London. In this full-time role, you'll lead client relationships and manage the performance of Direct Response TV campaigns. Your responsibilities will include media planning across various platforms, optimizing campaigns based on data insights, and overseeing the creative process to ensure compliance with UK regulations. A competitive salary and profit-related bonuses are included.