Account Manager - DRTV & Offline Media

All Response Media; Leeds; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Private healthcare

Annual company away day & socials

Drinks fridge, fruit, Monday breakfast

Cycle-to-work scheme

Job summary

All Response Media in Leeds is seeking an Account Manager or Senior Media Executive to manage offline media campaigns, with a focus on DRTV. You will build strong client relationships and collaborate with cross-functional teams to deliver measurable results for a portfolio of UK brands.

You'll bring experience across offline channels, especially TV planning and buying, and you will drive performance through analysis, reporting and optimization, while developing your own strategic and commercial

Qualifications

• Experience in media planning and campaign delivery across offline channels.
• Strong understanding of DRTV and response-focused campaigns.
• Proven track record building relationships with clients.

Responsibilities

• Build strong day-to-day relationships with clients and become a trusted point of contact.
• Support development of media strategies aligned to client objectives.
• Lead regular client calls, meetings and campaign reviews.
• Identify opportunities to improve campaign performance and deliver additional value.
• Plan, implement and optimise campaigns across TV, BVOD, CTV, Radio, Audio, OOH and Print.
• Monitor campaign performance and provide optimisation recommendations.
• Analyse response data and media performance metrics.

Skills

Offline media

TV planning & buying

Client relationship management

Analytical skills

Commercial acumen

Campaign delivery

Tools

BARB

YouGov

TGI

AdIntel

MediaOcean

TechEdge

Job description

Account Manager - DRTV & Offline Media

Leeds

Deliver Campaigns. Drive Performance. Build Strong Client Relationships.

We're looking for an experienced Account Manager, or an ambitious Senior Media Executive ready to take the next step, to join our growing Leeds team.

This is an exciting client-facing role within our Offline Media team, offering the opportunity to manage campaigns, build strong client relationships and deliver measurable results across some of the UK's most recognisable and ambitious brands.

You'll bring experience across offline media channels, with particular strength in TV planning and buying and an understanding of Direct Response TV (DRTV). You'll enjoy working in a collaborative environment where Offline, Digital, SEO and Data Science specialists come together to deliver integrated, insight-led solutions.

Working closely with Senior Account Managers, Account Directors and wider specialist teams, you'll play a key role in campaign delivery while continuing to develop your strategic and commercial expertise.

Why Join ARM?

ARM is one of the UK's fastest-growing performance marketing agencies, combining strategy, creativity, data and technology to deliver measurable business results for our clients.

We are now over 130 specialists across London, Amsterdam and Leeds, comprising strategists, planners, creatives and data specialists united by curiosity, craft and a passion for growth.

We manage £250m+ UK and £100m+ EU media spend across DRTV, Digital, Offline and SEO, working with brands including Brooks, Omaze, Norton, Interactive Investor and DUSK, alongside exciting high-growth start-ups.

We strongly encourage integration across Digital, Data, Systems, Offline and SEO to create an unfair competitive advantage for our clients and meaningful development opportunities for our people. At ARM, you'll benefit from rapid progression, continuous training, genuine ownership and a friendly, supportive culture.

Our Values

Follow the Data: Results are everything. Facts over faith. We make decisions based on evidence, always asking ourselves, "If it was my money."

Pull the Thread: Be commercially curious. Ask "why?" and challenge assumptions. Turn insights into action and good performance into great performance.

Go the Extra Mile: We seek mutual success through collaboration, innovation and inclusive thinking. We reject silos and solve problems together.

Support & Include: No person is an island. We work collaboratively across teams and channels, supporting each other's professional and personal development. Everyone is welcome, and everyone's voice matters.

What You'll Do

Manage Client Relationships

• Build strong day-to-day relationships with clients and become a trusted point of contact.

• Support the development of media strategies aligned to client objectives.

• Lead regular client calls, meetings and campaign reviews.

• Identify opportunities to improve campaign performance and deliver additional value.

Deliver High-Performing DRTV & Offline Campaigns

• Plan, implement and optimise campaigns across TV, BVOD, CTV, Radio, Audio, OOH and Print.

• Work closely with planning and buying teams to ensure campaigns are delivered effectively.

• Monitor campaign performance and provide optimisation recommendations.

• Analyse response data, attribution reporting and media performance metrics.

• Use insights to improve CPA, response volumes, ROI and overall campaign effectiveness.

• Work closely with media owners and partners to maximise campaign effectiveness and value.

Drive Integrated Campaign Success

• Collaborate closely with Digital, SEO and Data Science teams to deliver integrated solutions.

• Ensure offline activity contributes to wider business and performance objectives.

• Support testing initiatives and cross-channel planning opportunities.

Support Team Development

• Support and mentor Media Executives and Senior Media Executives.

• Share knowledge and best practice across the team.

• Contribute to a collaborative and high-performing team culture.

What You'll Bring

Media Expertise

• Media agency experience, ideally as an Account Manager or Senior Media Executive.

• Experience across offline media channels including TV, BVOD, CTV, Radio, Audio, OOH and Print.

• Knowledge of TV planning and buying principles.

• Experience managing client relationships and campaign delivery.

• Strong commercial awareness and understanding of campaign performance metrics.

Technical & Strategic Capability

• Strong analytical skills and confidence working with campaign performance data.

• Experience evaluating campaign effectiveness and identifying optimisation opportunities.

• Knowledge of DRTV performance metrics including CPA, CPL, response rates and ROI.

• Experience using industry tools such as BARB, YouGov, TGI, AdIntel, MediaOcean and TechEdge.

• Excellent communication, presentation and reporting skills.

Behaviours

• A proactive approach and strong attention to detail.

• Excellent organisation and project management skills.

• Strong relationship-building and stakeholder management abilities.

• A collaborative mindset and desire to learn.

• Commercially minded and solutions-focused.

What's In It For You?

• Work with a diverse and exciting client portfolio.

• Gain exposure to market-leading DRTV and offline campaigns.

• Work alongside specialists across Offline, Digital, SEO and Data Science.

• Develop expertise in performance marketing and attribution.

• Enjoy clear progression opportunities within a growing agency.

• Join a supportive and collaborative team culture.

Culture & Belonging

ARM is known for developing exceptional talent in a friendly, inclusive environment. We move fast, support each other fully and value every voice. You'll be encouraged to take ownership, grow your expertise and build a long-term career.

Benefits

• Competitive salary + bonus

• 25 days holiday + bank holidays

• Annual company away day & socials

• Drinks fridge, free fruit, Monday breakfast & Friday lunches

• Private healthcare with Vitality (including discounted Virgin Active membership) and eye tests

• Flexi Fridays + birthday time off

• Long-service rewards up to £10,000 and sabbaticals

• Life cover, enhanced sick pay and income protection

• Perkbox benefits and wellbeing programme

• Season ticket loan and cycle-to-work scheme

• Ongoing media, technical and leadership training, including LinkedIn Learning

• Clear progression and development roadmap

Accelerate your career with All Response Media.

At All Response Media, we are committed to offering equal opportunities to all employees and applicants and have zero tolerance for discrimination. We foster a culture where different perspectives, experiences and ideas help us grow, innovate, deliver outstanding results and remain relevant in a rapidly changing world.