Director, Sales Enablement

Royal Bank of Canada; Birmingham; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Flexible benefits

Stock options

Job summary

Royal Bank of Canada in Birmingham seeks a Director, Sales Enablement to partner with Heads of Office, driving coaching, capability building and sustained adoption of the sales operating rhythm. You will help leaders develop skills that improve client outcomes and business results.

You will deliver 1:1 and group coaching, analyze pipeline and activity metrics, and support onboarding. Regular travel and overnight stays are required to connect with branches.

Qualifications

• Experience in wealth management or financial services is essential.
• Strong coaching and leadership skills are required.
• Must be able to maintain regular presence in designated branches; overnight stays and travel will be necessary.

Responsibilities

• Deliver hands-on 1:1 and group sales coaching to drive pipeline management and commercial execution.
• Reinforce excellence routines and sales standards, escalating where needed.
• Diagnose performance gaps and design targeted coaching to improve productivity.
• Coach leaders through change and growth to achieve sales goals.
• Embed the sales operating rhythm and playbooks into coaching activities and cadences.
• Use pipeline and activity data to prioritize coaching focus and track impact.
• Translate training into practical coaching actions improving behaviours and results.
• Support onboarding for new joiners, ensuring tool/methodology proficiency.
• Deliver training on sales tools and reporting; remove barriers to execution.
• Collect frontline feedback to refine approaches and share best practices.

Skills

Career Development

Coaching Others

Communication

Customer Knowledge

Effectiveness Measurement

Group Problem Solving

Product Knowledge

Professional Presentation

Results-Oriented

Sales Activities

Sales Channels

Training and Development

Training Needs Analysis (TNA)

Workforce Development

Education

Level 4 qualification (CISI or CII)

Job description

What is the opportunity?

The Director, Sales Enablement ('DSE') is a trusted partner to our Heads of Office ('HOO'), providing support, advice and coaching to enhance sales leadership skills, knowledge and effectiveness. The DSE partners with Heads of Office to build sales leadership capability and is accountable for embedding and enforcing the firm's excellence routines and the sustained adoption of the sales operating rhythm.

This role supports the regions in ensuring advisers consistently deliver exceptional client experiences, successfully execute on their business plans, and maintain operational excellence. Through expert coaching, the DSE strengthens sales leadership capabilities, ensures disciplined execution against regional priorities, and embeds consistent, client‑centric ways of working across the client relationship journey.

What will you do?

• Deliver hands on 1:1 and group sales coaching to drive consistent and effective pipeline management, client acquisition, and commercial execution
• Reinforce the implementation of agreed excellence routines and sales standards, escalating where needed
• Diagnose sales performance gaps and design targeted coaching and enablement approaches that drive measurable productivity improvements
• Coach leaders through change, growth and sales performance goals, including effective sales conversations and performance management
• Drive consistent, real‑world adoption of the sales operating rhythm and sales playbook by embedding it into coaching activities and leadership cadences
• Use quantitative and qualitative sales data (e.g. pipeline, conversion, activity metrics) to prioritise the coaching focus and track impact
• Translate sales training into practical coaching actions that improve sales behaviours and results
• Assist managers in supporting new joiners through practical, role-relevant sales onboarding, ensuring early capability in tools, sales methodology, and client conversations
• Deliver applied training and coaching on sales tools and reporting, acting as a point of escalation to remove barriers to sales execution
• Gather frontline sales feedback to refine coaching approaches, share best practices, and respond to emerging trends
• Maintain strong working relationships with branch leaders, acting as a trusted sales coach and performance partner
• Champion a culture of high-quality sales coaching, accountability, and continuous improvement focused on client outcomes and growth

What do you need to succeed?

Must have

• Strong conflict resolution skills, ability to deal with ambiguity, strong organisational and time management skills, and meticulous attention to detail
• Professional experience in the Wealth Management industry with transferable skills required for the role
• Ability to maintain regular physical presence within your designated branches; overnight stays and extensive travel required

Nice-to-have

• Client-facing experience
• Level 4 qualification (CISI or CII)
• Coaching qualification
• Sales management experience
• Training experience

What's in it for you?

• We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high‑performing team
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities

Agency Notice

RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pay fees to agencies where they have entered into a prior agreement to do so and in any event do not pay fees related to unsolicited resumés. Please contact the Recruitment function for additional details.

#RBCBD

Job Skills

Career Development, Coaching Others, Communication, Customer Knowledge, Effectiveness Measurement, Group Problem Solving, Product Knowledge, Professional Presentation, Results-Oriented, Sales Activities, Sales Channels, Training and Development, Training Needs Analysis (TNA), Workforce Development

Additional Job Details

Address:

81 COLMORE ROW:BIRMINGHAM City:

Birmingham Country:

United Kingdom

Work hours/week:

35

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-11-06

Application Deadline:

2026-11-22

Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaborat