Director of Sales & Marketing, EMEA

JR United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic Director of Sales & Marketing to drive growth strategies across EMEA. This exciting role involves setting ambitious revenue targets, managing a dedicated team, and implementing innovative marketing campaigns. Ideal candidates will have extensive experience in the publishing industry, strong relationship management skills, and a passion for travel. Join a company with over 50 years of history in producing exceptional travel content and help shape its future in a high-performance culture. If you are ready to make a significant impact, this opportunity is for you!

Qualifications

• 10+ years in senior sales & marketing roles, preferably in publishing.
• Deep understanding of both physical and online book retail.

Responsibilities

• Set and deliver annual sales and marketing targets for UK and export markets.
• Build and manage relationships with key retail and distribution partners.

Skills

Sales Strategy

Marketing Campaigns

Relationship Management

Public Speaking

Data Management

Analytical Skills

Creative Thinking

Industry Knowledge

Education

Bachelor's Degree in Business or Marketing

Master's Degree (preferred)

Tools

ONIX

Job description

Director of Sales & Marketing, EMEA, London

Client:

Lonely Planet

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Description:

Position Overview:

Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.

We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.

What You’ll Do:

• Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
• Build strong, professional relationships with key retail, distribution partners and customers
• Actively manage our 3rd party distributor relationships across the UK and EMEA
• Manage a small team of internal sales managers and an external contracted sales force
• Regularly manage partner performance against agreed objectives with timely reviews
• Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
• Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
• Careful data management to ensure orders are being met and returns minimised
• Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
• As a senior leader, work to improve processes, ideas and efficiency throughout our Publishing business

What We’re Looking For:

• 10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
• Deep understanding of book retail - both physical and online
• Direct experience with the creation and delivery of marketing campaigns
• Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
• Confident public speaker who can persuasively express the opportunity and develop a narrative using data
• Conversant in industry specific tools including, but not limited to, ONIX
• Consultative and curious, with a learning mindset
• At your best in a high performance culture
• Both analytical and creative
• Passionate about travel and travel publishing