Director of Sales & Marketing, EMEA

JR United Kingdom; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company in travel publishing seeks a Director of Sales & Marketing to strategize growth across EMEA markets. This role demands a seasoned professional with extensive experience in sales and marketing, capable of fostering relationships and leading a creative, data-driven team to achieve ambitious revenue targets.

Qualifications

• 10+ years in a senior sales & marketing role within publishing.
• Deep understanding of book retail, both physical and online.
• Experience in creating and executing marketing campaigns.

Responsibilities

• Set and deliver annual targets and sales strategies.
• Build relationships with key retail and distribution partners.
• Lead a team of internal sales managers and external sales force.

Skills

Sales Management

Marketing Strategy

Cross-functional Communication

Public Speaking

Data Analysis

Creative Thinking

Tools

ONIX

Job description

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Director of Sales & Marketing, EMEA, London (City of London)

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Client:

Lonely Planet

Location:

London (City of London), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Position Overview:

Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our export markets.

We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships, and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing travel content.

What You’ll Do:

• Set and deliver annual targets and long-term sales and marketing strategies in the UK and export markets
• Build strong, professional relationships with key retail, distribution partners, and customers
• Manage our 3rd party distributor relationships across the UK and EMEA
• Lead a team of internal sales managers and external contracted sales force
• Review partner performance regularly against objectives
• Collaborate with the internal marketing team to drive trade marketing initiatives that generate revenue and ROI
• Identify special sales opportunities from the Lonely Planet backlist through contacts
• Manage data to ensure orders are met and returns minimized
• Provide market intelligence and trend data to the publishing team for product development
• Improve processes and efficiency in our publishing business as a senior leader

What We’re Looking For:

• 10+ years in a senior sales & marketing role within publishing, preferably in the UK or EMEA
• Deep understanding of book retail, both physical and online
• Experience in creating and executing marketing campaigns
• Strong cross-functional communication skills
• Confident public speaker with data-driven storytelling skills
• Familiarity with industry tools like ONIX
• Curious, with a learning mindset
• Thrives in high-performance cultures
• Both analytical and creative
• Passionate about travel and travel publishing