Director of Sales & Marketing, EMEA

Lonely Planet; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Sales & Marketing to drive growth in the EMEA region. This pivotal role involves setting ambitious targets, managing relationships with key partners, and leading a small team to implement innovative marketing strategies. The ideal candidate will have over a decade of experience in the publishing sector, a deep understanding of the book retail landscape, and a passion for travel. Join a company with a rich history and help shape the future of travel content through strategic leadership and creative marketing initiatives.

Qualifications

• 10+ years in senior sales & marketing roles in publishing.
• Deep understanding of book retail, both online and offline.

Responsibilities

• Set and deliver sales and marketing strategy for UK and export markets.
• Build relationships with retail and distribution partners.

Skills

Sales Strategy

Marketing Campaigns

Relationship Management

Public Speaking

Data Management

Cross-functional Communication

Analytical Skills

Creative Thinking

Industry Knowledge

Consultative Approach

Education

Bachelor's Degree

Master's Degree

Tools

ONIX

Job description

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Position Overview:

Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.

We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.

What You’ll Do:

• Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
• Build strong, professional relationships with key retail, distribution partners and customers
• Actively manage our 3rd party distributor relationships across the UK and EMEA
• Manage a small team of internal sales managers and an external contracted sales force
• Regularly manage partner performance against agreed objectives with timely reviews
• Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
• Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
• Careful data management to ensure orders are being met and returns minimised
• Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
• As a senior leader, work to improve processes, ideas and efficiency throughout our Publishing business

What We’re Looking For:

• 10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
• Deep understanding of book retail - both physical and online
• Direct experience with the creation and delivery of marketing campaigns
• Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
• Confident public speaker who can persuasively express the opportunity and develop a narrative using data
• Conversant in industry specific tools including, but not limited to, ONIX
• Consultative and curious, with a learning mindset
• At your best in a high performance culture
• Both analytical and creative
• Passionate about travel and travel publishing

Seniority level

Director

Employment type

Full-time

Job function

Sales, Marketing, and Business Development

Industries

Book and Periodical Publishing and Retail Books and Printed News