Director of Digital and Marketing EMEA

Aimbridge; Birmingham; Hybrid; GBP 120,000 - 180,000; Part time

Job summary

Aimbridge Hospitality EMEA is seeking a Director of Digital & Marketing EMEA to lead the region's digital and marketing strategy, driving commercial performance and strengthening market position across hotels in Europe, the Middle East and Africa.

You will lead a team of digital and marketing professionals, shaping how digital capability and brand activity contribute to business performance, owner value and growth, while ensuring alignment with commercial priorities and high standards of

Qualifications

• Experienced commercial leader with strong background in digital and marketing strategy.
• Ability to translate ambition into measurable business results across a multi-site organisation.
• Proven capability to build high-performing teams and influence senior stakeholders.
• Use insight, data and market intelligence to inform decision making and drive performance.
• Experience in digital, ecommerce or marketing functions within complex organisations.

Responsibilities

• Lead the strategic direction of Aimbridge's digital and marketing activity across the EMEA region.
• Oversee digital ecosystem development, technology, data and innovation initiatives.
• Align marketing activity with commercial priorities while maintaining brand integrity and stakeholder engagement.
• Partner with internal and external stakeholders to drive visibility and commercial outcomes for hotels and owners.

Skills

Digital strategy

Marketing strategy

Stakeholder management

Team leadership

Data-driven decision making

Ecommerce

CRM

Tools

CRM

Analytics tools

Content management systems

Job description

UK Based Remote Position.

Who Are We?

Aimbridge Hospitality EMEA is part of Aimbridge Hospitality, the world's leading third-party hotel management company. Across Europe, the Middle East and Africa, we partner with internationally recognised hospitality brands and independent hotels to deliver exceptional guest experiences and strong commercial results.

As our portfolio continues to grow, we are looking for a Director of Digital & Marketing EMEA to lead the region's digital and marketing strategy, driving commercial performance, strengthening our market position and ensuring our hotels maximise every digital opportunity available to them.

The Opportunity

The Director of Digital & Marketing EMEA is responsible for the strategic direction of Aimbridge's digital and marketing activity across the region. Reporting into the senior leadership team, this role sits at the heart of our commercial strategy, shaping how digital capability, marketing services and brand activity contribute to business performance, owner value and long-term growth.

Working closely with commercial, operational and revenue leaders, you will ensure our hotels are positioned to compete effectively in an increasingly digital marketplace. Through a combination of digital acquisition, ecommerce, CRM, content strategy and performance marketing, you will lead initiatives that increase visibility, generate demand and drive measurable commercial outcomes across the portfolio.

You will lead a talented team of digital and marketing professionals, creating the environment, capability and direction needed to deliver best-in-class marketing services to our hotels. Alongside portfolio performance, you will oversee the continued development of Aimbridge's digital ecosystem, identifying opportunities to leverage technology, data and innovation to improve effectiveness, strengthen competitive advantage and support future growth.

The role also leads Aimbridge's B2B marketing strategy across EMEA, enhancing our visibility with hotel owners, investors and developers, strengthening our market reputation and supporting the continued growth of the business. You'll work closely with both internal and external stakeholders, ensuring marketing activity remains aligned with commercial priorities while maintaining the highest standards of brand integrity and stakeholder engagement.

What Do We Need From You?

We're looking for an experienced commercial leader with a strong background in digital and marketing strategy, together with the ability to translate ambition into measurable business results.

You will bring significant experience leading digital, ecommerce or marketing functions within a complex, multi-site organisation and will be comfortable operating at both strategic and operational levels. You will understand how to build high-performing teams, influence senior stakeholders and use insight, data and market intelligence to inform decision making and drive performance.

Whilst experience within hospitality, travel or leisure would be advantageous, we're equally interested in leaders who can bring fresh thinking and transferable expertise from other customer-focused sectors. Most importantly, you'll combine commercial acumen with curiosity, innovation and a passion for developing people and building capability.

Your Journey, Your Way

At Aimbridge, we believe careers are built through opportunity, experience and support.

This role offers the opportunity to lead an established and growing function, influence regional strategy and play a significant role in the future development of our commercial and digital capabilities across EMEA. You'll join a business with ambitious growth plans and the scale, autonomy and visibility to make a genuine impact.

About Aimbridge

At Aimbridge Hospitality EMEA, people are at the heart of everything we do. We are committed to creating an environment where everyone can belong, develop and build a rewarding career whilst helping us deliver exceptional experiences for our guests, owners and partners