Field Marketing Manager (Europe)

IHG Hotels & Resorts; Windsor; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Room discounts across properties

Recharge days

Volunteering days

myWellbeing framework

Inclusive culture

Job summary

IHG Hotels & Resorts is seeking a Field Marketing Services Manager for Europe. This remote (UK-based) role partners with hotels across Europe to optimise digital marketing, content, and local campaigns, driving bookings and visibility.

You’ll work with hotel leadership to review performance, shape local marketing plans, and turn insights into action. Reporting to the Senior Manager, Field Marketing Services Europe, you will manage budgets, lead hotel calls, and adapt strategies across luxury,

Qualifications

• Significant experience in hospitality, travel, or another consumer-focused business.
• Ability to build strong relationships and influence a wide range of stakeholders.
• Strong understanding of digital and content marketing and how both contribute to commercial performance.
• Strong copywriting skills and understanding of branding.

Responsibilities

• Partner with a portfolio of hotels, acting as their day-to-day marketing expert driving the strategy.
• Lead regular hotel calls, from strategic planning and status updates to detailed performance reviews.
• Act as content expert, showcasing their offering effectively online and telling their individual brand story.
• Drive visibility, bookings, and revenue through strategic digital marketing activity.
• Analyse complex data and turn insights into ideas and actions.
• Manage marketing budgets and monitor performance against objectives.
• Adapt your approach across mainstream, premium, luxury and lifestyle hotels, recognizing different brands and audiences.

Skills

Hospitality marketing

Digital marketing

Content marketing

Branding

Copywriting

Data-driven decisions

Stakeholder management

Project management

Mobile/Web analytics

Tools

Google Analytics

Paid media tools

Job description

Field Marketing Services Manager - Europe | Remote (UK based)

12-month fixed-term contract

Are you passionate about creating content that inspires travellers and campaigns that drive bookings? If you enjoy turning critical insights into action and action into impact, this is an incredible opportunity to make your mark.

The Field Marketing Services team acts as an in-house marketing partner to hotels across Europe. Supporting a portfolio that spans from mainstream to luxury and lifestyle brands, you'll help hotels make the most of IHG's digital marketing tools to showcase their hotel online, grow visibility and drive bookings.

As Field Marketing Services Manager, you'll be the main marketing partner for your hotels. You'll work closely with hotel leadership teams, helping them understand performance, spot opportunities and make better marketing decisions. From managing paid media activity and reviewing results, to creating engaging website content and shaping localised marketing plans, you'll provide practical support that helps hotels achieve their goals.

Curiosity, adaptability, and a proactive mindset are essential, along with the ability to turn data and insights into action. If you enjoy working across teams and markets, connecting ideas, and bringing strategic campaigns to life, this could be the perfect next step for you.

Reporting to the Senior Manager, Field Marketing Services Europe, this is a home-based role with frequent travel across the UK and potentially Europe for hotel visits and team meetings (ability and willingness to travel is essential).

What You’ll Do

• Partner with a portfolio of hotels, acting as their day-to-day marketing expert driving the strategy.
• Confidently lead regular hotel calls, from strategic planning and status updates to detailed performance reviews.
• Act as content expert, showcasing their offering effectively online and telling their individual brand story.
• Drive visibility, bookings, and revenue through strategic digital marketing activity.
• Analyse complex data and use your tactical mindset to turn insights into ideas and actions.
• Manage marketing budgets and monitor performance against objectives.
• Adapt your approach across mainstream, premium, luxury and lifestyle hotels, recognising that every brand, market and audience is different.

What You’ll Bring

• Significant experience in hospitality, travel, or another consumer-focused business.
• The ability to build strong relationships and influence a wide range of stakeholders.
• A strong understanding of digital and content marketing and how both contribute to commercial performance.
• Strong copywriting skills and understanding of branding, including experience working with brand blueprints.
• Exceptional attention to detail.
• Excellent communication skills and a practical, solution-focused approach.
• Confidence working with data and using insight to guide decisions.
• Strong organisation and project skills, with the ability to manage competing priorities.
• Hands on experience planning and running digital marketing campaigns.
• An understanding of how different brands and customer audiences require different approaches.

We'd love it if you had experience in the hotel industry, particularly across luxury and lifestyle brands, or experience working in a large global organisation. Language skills would be an advantage.

If you want to combine strategic marketing, commercial thinking and relationship management in a role where your work can directly influence hotel performance across Europe, we would love to hear from you.

If you are available for a 12-month contract, and want to find out more,

Closing date for applications 14th October 2026

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

• We provide a wide range of benefits designed to help you live your best work life.
• These include impressive room discounts across our many properties.
• Recharge days.
• Volunteering days throughout the year.
• Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
• We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.